Disney India launches app for Salman Khan-starrer Kick

PTI Posted online: Sunday, Jul 20, 2014 at 0000 hrs
New Delhi : Disney India has launched a new gaming app on the Android and Windows mobile platform to promote the Salman Khan-starrer film, 'Kick'.

The game has been developed for both feature phones and smartphones (Android and Windows) to reach out to a wide audience of mobile users in the country, Disney India said in a statement.

The iOS (Apple) and feature phone versions of the game will be launched along with the release of the movie, it added.

To be released on July 25, 'Kick' is a Bollywood action feature film directed and produced by Sajid Nadiadwala. It features Salman Khan, Jacqueline Fernandez, Randeep Hooda and Nawazuddin Siddiqui in lead roles.

"Gaming today has emerged as one of the top entertainment sources on mobile phones in the country and Indians love Bollywood," Disney India Vice President and Head (Interactive) Sameer Ganapathy said.

By marrying the two, it extends the experience of the movie to consumers in an interactive environment through a highly engaging game, he added.

In the game titled after the movie, the player takes on the role of Devil (Khan's movie character) and embarks upon a journey where he robs from the rich and corrupt and deposits that money in the bank for philanthropic causes.

The game sways in two phases letting the player experience robbing and escaping gameplays consecutively.

The objective of a level is achieved only when the player manages to complete both the phases.

"We (Sajid, me and the KICK team) wanted to create an interactive experience of our movie for the fans. The mobile game developed by Disney India is both exciting and easy to play which makes it fun and engaging," Khan said.