New-look 2014 Ford Fiesta launched; wows with in-car tech

FE Online Posted online: Thursday, Jun 19, 2014 at 0000 hrs
New Delhi : Ford India today introduced the 2014 Fiesta after giving it a makeover. The car now packs plush interiors, several segment-first features plus the award-winning SYNC with Ford AppLink – a smarter, hands-free in-car technology to keep drivers safely connected while on the road.

The 2014 Ford Fiesta will be available in three trims – Ambiente, Trend and Titanium, all powered by the  1.5 L Duratorq diesel engine which is tuned to deliver razor-sharp performance and outstanding fuel efficiency of 25.01 Km/L.

The Fiesta’s entry-level trim Ambiente Diesel will be available at Rs. 769,000, followed by Trend Diesel at Rs. 855,720 and top-of-the-line Titanium Diesel at Rs. 929,449 (All prices ex-showroom New Delh).

‘‘The Fiesta has a very special role in Ford India’s product portfolio and is for the pure driving enthusiasts who are known for their distinct choices and opt for nothing but the best. What’s better is its attractive price, making our premium sedan an even more compelling option for discerning enthusiasts,’’ said Nigel Harris, President, Ford India.

Ford’s in-car technology, SYNC, first introduced in India with the EcoSport, has been upgraded in the new Fiesta. This segment-first technology offers unparalleled voice control over smartphone applications to owners, thereby ensuring a safer way to access content, entertainment and information on-the-go.

“The 2014 Fiesta is an embodiment of the 24/7 connected lifestyle of today’s savvy, confident and discerning customers. It is set out to elevate customer experience to a new level of engagement and connectivity while on the move,” added Harris.

The 2014 Ford Fiesta also delivers a bold new exterior and elegant interiors optimized for ergonomics. Sporting a host of smart new features such as rain-sensing wipers, auto headlamps and push-button start with smart keyless entry, the car moves up several notches to indulge drivers with its clever convenience.

Bold Exterior, Vibrant Interiors

The 2014 Ford Fiesta is a mélange of aesthetically pleasing and scientifically optimized surfaces that make the vehicle not just look better but also cut through the air with least resistance. Dominated by Ford’s marquee trapezoidal front grille.

 The laser-cut wraparound headlamps sweep back sharply, making a strong visual statement. The power-dome hood design adds to the assertive appearance of the car. At the back, the tail lamps have been given more detail to be in harmony with the expressive lamps.

Keeping functionality at the heart of it, the design of the in-car entertainment system is inspired by the logic of the modern mobile phone. Screens, controls and buttons are placed for optimal ergonomic positioning and ease of use.

The sedan will be available in six colour options including two absolutely new ones – Golden Bronze and Smoke Grey.

Greater Connectivity

The Ford Fiesta enables drivers to stay safely connected with the outside world. Ford AppLink enables drivers to keep their hands on the wheel and eyes on the road while choosing music, making phone calls and controlling their favorite smartphone applications using simple voice commands. From locating a popular restaurant to staying abreast with cricketing action on-the-move or sharing location through its two India-specific apps -- explore by MapMyIndia and ESPN Cricinfo and one global app Glympse. These apps will be available for download on smart phones on Android and iOS platforms shortly.

Safety

Ford Fiesta has been designed to provide high levels of protection and driver support through a range of advanced active and passive safety features. The premium sedan boasts of a rigid body structure, a large part of the vehicle’s structure uses high-strength steel with ultra-strong boron steel reinforcing several key points. Advanced safety technologies such as Electric Power Assisted Steering (EPAS) with Pull-Drift Compensation and the introduction of brand-new rain sensing wipers and automatic headlights reduce the effort while driving by measuring steering input and adapting to changing weather and light conditions. Safety is also enhanced by standard front driver-side airbag and Anti-lock Braking System (ABS) on all variants. These features help customers to remain in control of the car at all times, especially on slippery roads

Cost-of-Ownership

The Fiesta is easy-on-the-pocket because of its affordable spares, lower costs of service and repairs. Furthermore, Ford India will offer a 1-year warranty/ 100,000 km to bolster the peace of mind factor. Customers can extend their vehicle warranty up to three years from date of purchase at affordable rates through Ford Extended Warranty.