Idea Cellular, Gameloft team up to bring games to mobile users in India

Heena Jhingan Posted online: Monday, Mar 10, 2014 at 0000 hrs
New Delhi : Idea Cellular, India’s third largest telecom operator has tied up with Gameloft, a global publisher of digital and social games with popular franchises like Asphalt, Modern Combat and Real Football to offer quality gaming to Idea subscribers.

The tie up will enable over 130 million Idea subscribers to avail exciting games from the Gameloft Game Store and also through Idea’s mobile portal. Adding to the excitement, Idea subscribers will also get access to new content from Gameloft’s wide portfolio of games on a regular basis through the unique Gameloft Club subscription. As an inaugural offer, consumers will get one bonus game for download from Idea and Gameloft, in the first month of their subscription.

Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “The mobile phone is increasingly becoming the most preferred infotainment device for users in India. Gaming is one of the fastest growing and a popular category of service used on the mobile platform. Idea is the first mobile operator in India to bring out the best in gaming programs for mobile users, through our tie up with Gameloft.”

“We are delighted to partner with Idea Cellular, to bring Gameloft’s best titles and most popular licenses to their subscribers.” said Sarabjeet Singh, Country Manager for Gameloft India. “This partnership will enable Idea customers to enjoy high quality games from Gameloft for their JAVA & Android devices without the hassles of credit card billing. Also, Idea will be the first operator in India to launch our popular Gameloft Club games subscription service, which provides great value to consumers."