Dr Jagdish Patil, managing director, MTDC said, “Bollywood is one of the biggest film industries in the world. We had a plan to launch Bollywood tourism since a long time, but finally we have collaborated with the Dadasaheb Phalke Chitra Nagri (Filmcity -Goregaon) and launched this tour. With our new offering, we will take tourists to the film and TV show sets, where they can see live shooting and if lucky can spot film stars as well.”
Bollywood tourism includes three different packages - from economy to high-end. The economy package called the 'Hit' package comprises a three-hour guided tour in the Filmcity, where the tourists can explore some interesting and unknown facts of Bollywood. The medium and high end package called 'Super Hit' and the 'Blockbuster' package, respectively, would include visit to Bollywood Gully, Bollywood Museum, Bollywood Costume gallery, Bollywood Cafe and a lot more.
This new initiative will also help in increasing tourism footfall and room nights in Mumbai. MTDC has assigned two agencies to operate the Bollywood tourism project i.e. MOS Utility for the low-end package and Travelmartindia.com for the medium and the high-end packages.
Speaking about popular Bollywood tours, Manoj Gursahani, chairman, Travelmartindia.com and Bollywood Tourism said, “There was always a big demand for Bollywood tours, we have been operating private tours since three years. But we were waiting for this official tie-up between MTDC and Filmcity, as this would create a standardisation of Bollywood tours. We have also promoted this product in the World Tourism Mart in London and was very well received by the tour operators abroad.”