Dabur launches Fem Fairness Naturals skin bleach

PTI Posted online: Friday, Dec 13, 2013 at 0000 hrs
New Delhi : FMCG major Dabur India today launched a new range of skin bleach under its 'Fem Fairness Naturals' brand.

Claiming it to be ammonia free, Dabur said that Fem Fairness Naturals has natural ingredients like saffron, milk and Vitamin E.

The new range would come in four categories - bleach for Fair skin, Fem Fairness Naturals Pearl for darker skin, Fem Fairness Naturals Gold Bleach for special occasions and Fem Turmeric Herbal Bleach.

Skin care market is estimated to be around Rs 7,500 crore in India, in which the fairness market is estimated at Rs 2500 crore.