With designs crafted in 22 karat gold jewellery, Tanishq introduced its wedding jewellery collection inspired by the geometrical and figural motifs of henna or mehendi which is considered to be an auspicious element of Indian wedding. Tanishq wedding jewellery which is being introduced across all the Tanishq stores in India is handcrafted with unique designs reflecting the concept of henna beautifully. Keeping in mind today's discerning Indian brides; the pieces in the collection are made for all the occasions of wedding celebration. Every silhouette, every weave is designed and styled to certain concepts of Indian matrimony. The necklaces, bangles, earrings and cuffs have intricate and well-articulated designs, highlighting its eloquence.
Commenting on the launch of wedding jewellery collection, N Vidyasagar, regional Business Manager- North, Tanishq, said: "We are delighted to present a collection that represents every bride's desire to be stunningly different, crafted in 22karat gold. The collection perfectly marries the ethnicities of the olden days with the stylishness of the new age that will appeal the existing and the new and emerging customer base"
The style of the jewellery is based on the cut, pattern, quality and design which makes Tanishq jewellery unique yet timeless in all its beauty and grandeur. Every design is three-dimensional, intrinsic, sensual and expressive. Each groove, each weave has been skillfully handcrafted using a variety of techniques like Meenakari, Polki and Kundan work that involves etching and engraving, enameling, filigree work etc.; to attain the perfect old time royalty and modern practicality.