Screen Survey 2013: Kareena Kapoor Khan is the reigning princess

Express news service Posted online: Friday, Sep 27, 2013 at 0000 hrs
Mumbai : The talented Kareena Kapoor Khan was second in the line of the living actress with the biggest brand value category.

Single or married, Kareena Kapoor Khan is unarguably India's biggest female star and actor.

The actress is said to have the right mix of beauty and acting chops. Plus she has heroes of every age from Salman Khan to Imran Khan working with her. Need we say more?

Why, the high profile actress with 17 per cent votes was pegged as second with the highest brand value.

So what contributes to Kareena’s brand value? Understandably it is her illustrious lineage, her natural acting skills and her impressive body of work, which includes playing a variety of characters in different genres —from romantic comedies (Jab We Met) to historical dramas (Asoka) to action thrillers (Agent Vinod) to comedy (Golmaal 3).

So despite certain setbacks in her career with films like Mujhse Dosti Karoge and Main Prem Ki Diwani Hoon, Kapoor who reinvented herself with Chameli, Yuva, Dev, Fida, Omkara, Heroine quickly established herself as a top actress.

Kareena Kapoor's brand value went several notches higher as she ushered in the size zero concept. She went on to endorse some the topmost products, going on to becoming the highest paid actress when it came to pay packets.

Now it is being said that she will take home more than Rs.50 crores this year from endorsements!

Known to be stylish when it comes to fashion, she became the first Indian actress to launch her own line of clothing with the store Globus.

The actress now plans to release her clothing line internationally with a design house.

She proved her mettle as a writer when she collaborated with nutritionist Rujuta Diwekar on Don’t Lose Your Mind, Lose Your Weight, a book which focused on the principles of healthy eating habits. A follow-up titled, Women and The Weight Loss Tamasha, was also released. She released an autobiographical memoir: The Style Diary of a Bollywood Diva this year.

Her marriage to Saif Ali Khan last year has had no effect on her flourishing career and even today when it comes to a role which requires a good performer she is the first choice of film-makers.

Currently, Kareena Kapoor has two films with Dharma Productions, including Gori Tere Pyaar Mein and is in talks with Rohit Shetty for Singham 2.

TRIVIA

*Kareena Kapoor Khan ushered in the size zero concept in Bollywood.

*The actress has co-authored three books — an auto biographical memoir: The Style Diary Of A Bollywood Diva and two books on nutrition guides, Don’t Lose Your Mind, Lose Your Weight and Women And The Weight Loss.

*Kapoor also ranks seventh on Forbes list as India’s biggest entertainer.

*Reportedly, the highest paid when it comes to endorsements, it is said that she will take home Rs.50 crore this year from her brand endorsements

*Kapoor was the fifth Bollywood artiste to have a wax sculpture at Madame Tussaud’s Wax Museum.

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