A talk about brand building now seems incomplete without a mention of Salman Khan.
Be it in a survey or at a panel discussion on the same. From being dropped as a hot potato by brands, he's now one of the most sought star to endorse a product in the past four years.
12 per cent in the Screen Annual Survey 2013 rate him as the third biggest brand in Bollywood, three steps ahead of even his buddy, Aamir Khan (9%).
Unlike Amitabh Bachchan or Shah Rukh Khan, itís tough to get this Khan to decode his brand appeal and yet he might as well qualify to be the Spin Doctor of Bollywood. His star client: himself!
What seem to work for Salman are qualities like fitness (37%), energy (12%), bold (7%), good looks and charm (7%) and social awareness (6%).
While he remains the undisputed 'Bod' of Bollywood (37%), he is also seen as a man who works hard (4%), is intelligent (4%) and takes risks (3%).
The last may have more to do with Salman Khan as a person than any experimental works on screen.
He's unapologetic about the kind of films he works in, which are typical masala fare. And yet, 16 per cent see the actor as the third best ambassador to represent Bollywood on a global platform, two steps ahead of Aamir Khan again.
When it comes to masculinity and adventure, Salman Khan is considered the best face for products like travelyatra.com, Thumbs Up or even, Revital.
But it is his charitable institution Being Human thatís softening up rough edges of his past, which includes his skirmishes with the law and turbulent relationship with his girlfriends.
It is also one of the reasons why he's not seen as a businessman despite his commercial success in films and on television.
Being Human fashion range and tie-ups with several companies have only gone on to seal his appeal with the masses, who love to flaunt a Being Human tee.
While he, Rajinikanth and Amitabh Bachchan are the only ones to score on charisma, Salman Khan is also seen to be some kind of maverick.
The unpredictable streak also comes from the fact that he paints, a contrast to his tough guy image. And though he is not that active on social networking sites, he pops up once in a while with some random observation much to the delight of his fans!
* Salman Khan was voted the seventh good-looking man in the world by Peopleís (International) magazine in 2004.
*He features in four of the highest grossers Hindi films of all-time ó Maine Pyar Kiya (1989), Hum Aapke Hain Koun..! (1994), Kuch Kuch Hota Hai (1998) and Dabangg (2011).
*He has hosted two of televisionís popular franchises successfully ó Dus Ka Dum and Bigg Boss.
*The money made from films made under his banner Salman Khan Being Human Productions (SKBHP) will go to his charity Being Human; the first film Chillar Party (2011) under this banner went on to win three National awards .
*Salman Khan enjoys a tremendous fan following on social networking site ó Twitter (4, 895, 483) and Facebook (9,480,891).
What's in a name?
Plenty if showbiz tags are anything to go by. Hereís looking at a few star tags.
Lata Mangeshkar, Melody Queen: Born into a musician's family, Lata Mangeshkar made her debut as a singer at the age of 13 in 1942 for the film Pahili Mangagaur. Since then there was no looking back for the iconic figure who has sung in 20 languages. Thus coming to be known as the Melody Queen or the Nightingale of Indian cinema.
Madhuri Dixit, Dhak Dhak Girl: Madhuri Dixit became famously known as the Dhak Dhak Girl for her sensuous moves in the famous song Dhak dhak karne laga from Beta. Since then her dances are much looked forward to.
Manoj Kumar, Bharat Kumar : Manoj Kumar is one film personality, who is known for acting
in and directing films with patriotic themes, and thus he was given the nickname Bharat Kumar.