Omaxe ties up with Wizcraft to create entertainment zone

PTI Posted online: Saturday, Sep 21, 2013 at 0000 hrs
New Delhi : Realty firm Omaxe today said it has tied up with Wizcraft for setting up an entertainment-based theme zone at its mixed-use commercial project in Greater Noida.

The entertainment zone will be spread over 30,000 sq ft in the project 'Omaxe Connaught Place'.

"Omaxe and premier entertainment agency Wizcraft are associating for the first time for the creation of a Special Theme Zone at Omaxe Connaught Place in Greater Noida," the realty firm said in a statement.

Wizcraft, a communication and entertainment agency, has been credited with live entertainment shows with Bollywood style musical 'Kingdom of Dreams' in Gurgaon, IIFA Awards and the Commonwealth Games Opening & Closing Ceremony - 2010.

As part of the partnership, Wizcraft would conceptualise and execute these thematic entertainments that will cater to all age groups, it added.

"We want to create something that matches the entertainment value of movies, creates excitement and in the process educates the visitors. Our target is to cater to the family audience," Omaxe Chief Executive Officer (CEO) Mohit Goel said.

The project is expected to be launched in June 2014 and the company has already signed more than 100 reputed brands.

"Our association with Omaxe will help us diversify our entertainment bouquet across various cities in India. After the success of Kingdom of Dreams, it was imperative to come up with something different in this part of Delhi-NCR," Wizcraft Director Viraf Sarkari said.

The mixed-use project would have a total built-up area of about 14.8 lakh sq ft.

Besides entertainment zone, it would have office space, shopping mall, 5-screen multiplex and 5-star hotel, among other facilities.