Arvind Bali, Director & CEO, Videocon Telecommunications Limited talking about company’s performance in Punjab and Haryana said that “Videocon was adding two lakh new customers in Punjab every month and about 1.50 lakh new customers in Haryana every month”. About the new logo he said that the new logo that reflects the core values of the brand and the new face that reflects the aspirations of the youth, it intends to connect with forward-looking, modern youth segment and extend its market presence.
Bali said that while the new logo effortlessly connects the brand with the consumers, the young and versatile Gippy Grewal infuses fresh energy and vigour to the brand itself. The new logo creates a strong association of the brand with the telecom sector, which is complemented with the Gippy's persona that provides it the essential visibility and a strong connect creating an enviable association for both. Gippy's versatility, coupled with his simplistic approach and huge fan following shall go a long way in attracting the youth to the brand.
Videocon Telecom plans to leverage the association with Gippy Grewal through various mediums. The artiste will soon be visible in newspapers advertisements, in television commercials, digital media, on billboards, on retail front displays and in on-ground brand activation activities.
"Videocon group has been associated with many celebrities in the past including Shah Rukh Khan, Abhishek Bachchan, Riteish Deshmukh, Shruti Haasan etc and this is yet another association that will go a long way in building our brand.