Zanjeer beaten at the box-office by Shuddh Desi Romance

Onkar Kulkarni Posted online: Friday, Sep 13, 2013 at 0000 hrs
Mumbai : Last week, the box-office saw the release of multi-starrer Zanjeer that had names like Sanjay Dutt, Priyanka Chopra and South star Ramcharan associated with it. The film clashed with YRF’s Shuddh Desi Romance (SDR), starring Parineeti Chopra, Sushant Singh Rajput and newbie Vaani Kapoor. Both the movies were high on buzz, the first for being the remake of 1973, Amitabh Bachchan-starrer by the same name, while the other for being a youth-centric rom-com and also for its chart-bursting music.

Youth connect

*Talking about the film’s performance, trade analyst, Amod Mehra says, “Shuddh Desi Romance has done extremely well. The kind of money it made on its first day is commendable, especially since the film had got a limited release, as compared to Zanjeer, which was released widely all over India.” The Maneesh Sharma directorial had 900 plus prints and was released at 1050 screens. The movie, which was made on a budget of Rs.25 crore, according to trade analyst Vinod Mirani, has garnered Rs.5.75 crore on its opening day.

“Though the film has a limited release, it will only grow from here. People, specially the youth, is loving Shuddh... . It has the caliber of performing better than Aashiqui 2,” expresses Mehra.

Failed opening

* While, YRF’s rom-com is high on critical and popular response, the Puneet and Sumeet Mehra production venture, Zanjeer gets a below average response on its opening day. The movie, which was made on a budget of Rs.60-70 crore, and was released across 2068 screens, could only garner Rs.3.58 crore on Friday. Confirms Utpal Acharya, Head Distribution, Reliance Entertainment, “Yes the collection has been disappointing!”

In Mumbai’s single screen Chitra, the film received 30 per cent occupancy on Friday. According to Rakesh Sippy, Raksha Exhibitors Proprietors, “Whatever money Zanjeer has made is only through single screens. It is not doing well in multiplexes at all. In fact seeing the performance of Zanjeer, the theatre owners might give better space to Shuddh...

While the Hindi version of Zanjeer has been disappointing, Acharya is happy that its Telugu version, titled Thoofan that released on the same day is doing extremely well in the South. The movie released at 1300 screens in Andhra Pradesh, and garnered over Rs. 8 crore on its opening day itself. “Due to the political unrest, Andhra Pradesh has had no new releases since a couple of weeks. So when Thoofan released, people welcomed it,” says Acharya.

While Shuddh... did good business on its opening day, it is to be seen if it sustains in its second week, considering, the week sees three new releases - Horror Story, Grand Masti and John Day.

Still running

* At Cinemax India, previous releases like Madras Cafewhich is in its third week, is still doing well. The film has been getting 40 per cent occupancy in its evening shows. Whereas Satyagraha, in its second week, has received an average occupancy of 30 per cent at the BO, all over Cinemax India. When asked about the pan India picture, trade analyst Vinod Mirani said, “Both Satyagraha and Madras... are almost exhausted from theatres.”

Hollywood releases

* Last week, saw the release of Vin Diesel-starrer Riddick. The movie though, on its opening day, received only an average response. Whereas horror flick The Conjuring, which is now in its fifth week is still getting a good reception from the audience.

All figures provided are of the opening day, since we closed our issue early due to the Ganesh Chaturthi holiday.

Screen Forecast

Our Verdict

Screen was right when we predicted that the youth would give Zanjeer a miss, and patronise Shuddh Desi Romance instead. In fact, as per trade analyst Amod Mehra, SDR has the potential of crossing the benchmark created by Aashiqui 2, which was a big hit amongst the young crowd. While Screen stated that the Priyanka Chopra- Ramcharan-starrer would receive an average opening, the film garnered a below average response from the audience. It remains to be seen whether Zanjeer picks up in its second week.