“It is an interesting project and it will take time for us to bring in a perfect product that meets the diversities of India and we are working on collecting data, feedback from our existing and prospective customers,” Herfried Hasenoehrl, general manager of emerging markets & Asia, said.
“When we launch the car, it will have the perfect blend and will represent India as a whole,” he said. “The India edition could be on any our existing models such as Phantom, Ghost or Wraith,” he added. Herfried, who was in Chennai to showcase the latest model Wraith, said: “India is the largest market for us within Asia Pacific as we have rolled out more dealers in India than in any other country across APAC.” He ruled out assembling the car in India. The import duty on the car is pegged at 174% on the original car price.