Sachin Tendulkar wears an electronic designer's hat with Toshiba

PTI Posted online: Tuesday, Sep 10, 2013 at 0000 hrs
Mumbai : Japanese electronics major Toshiba has co-created a new range of TV sets labeled 'Cricket Series' with inputs gleaned from the cricket icon Sachin Tendulkar, allowing viewers to enjoy cricket in a stadium-like atmosphere in the comforts of one's own home.

The Master Blaster has been associated with Toshiba for the last three years.

"I don't want to wear the hat of a designer yet. Because the television is called Cricket Series, it is for those who enjoy cricket more than the rest. It doesn't mean others can't buy this television, it is for everyone," Sachin Tendulkar said at the launch here today.

Sachin Tendulkar further said the new technology would help the viewers to spot the old white ball.

"I have just given my inputs from a cricketer's point of view. If you are watching from the dressing room or even on the ground, especially in ODIs, you miss the white balls. It's about capturing the white balls when it has lost its colour, says Sachin Tendulkar.

Toshiba launched three new series using the cricket mode technology that is priced from Rs 16,990-85,990.

Toshiba India country head Sanjay Warke said the company is aiming for a bigger slice of the market and plans to increase share in the LED segment to 10 per cent this year.

"We have 8 per cent market share in the LED category and we are looking at growing this to 10 per cent (this year). While the CRT market is declining every year, the LED and LCD market has been growing by leaps and bounds. Currently, LEDs sales stand at about 6 million units and its growing significantly," Warke told PTI.

Explaining the context of developing the Cricket Series of TV sets, Sachin Tendulkar further said: "I met the Toshiba team and we discussed the outfield colour. The feel of the stadium, if they could recreate that in the living room, the stadium- like effect, I think they have been able to do that.

Apparently pleased with the outcome, the master blaster said: "It's magnificent. It is something for which we sat in a room and I thought about the colour, the brightness, clarity, which we went step by step. Finally, we agreed on one particular setting that all of us agreed upon. Those have been captured and has become a standard function on this TV.

"When you are watching a match, you need to look at those settings that we felt were right. It is automatically programmed in the TV. I haven't come across any TV set that does this. I am looking forward to the response and people would be quite happy with this," the 40-year-old added.

Toshiba had to increase its prices recently to mitigate the rupee fall and investment in new technology.

"The way rupee has fluctuated, we were forced to revise prices like other players in the market, but that is not the only reason, there are also other factors. We increased prices by 3-4 per cent end of last month," he said.

On the festive demand, Warke said, "We expect to see good numbers from Onam and Ganesh Chaturthi and we expect this to continue into Diwali. Generally, sales are 60-70 per cent higher than normal sales in festive season."