Amid doubts over Indian cricket team’s participation in the upcoming ICC Champions Trophy, Board of Control for Cricket in India (BCCI) has revealed its new limited overs’ jersey with the new sponsor OPPO. The jersey was unveiled at an event by BCCI CEO Rahul Johri and OPPO India President Sky Li and its images were shared on BCCI’s official Twitter handle. Since India’s next international assignment is the ICC Champions Trophy which will be played in England next month, the team is likely to don the new kit then.
Even though the new jersey has an almost similar layout as the previous one that was worn by Virat Kohli and team earlier this year in the ODI series against England, there is a new dark blue shade on the sides along the arms, and a lighter hue on the chest and back. Along with this, there is a thin strip of tricolour that runs from the collar to the sides of the arm, with the Nike logo and the BCCI crest on either side. OPPO which has replaced Star India as the official jersey sponsor features in front, at centre.
Here is a look at the new jersey:
— BCCI (@BCCI) May 4, 2017
Earlier in the year, OPPO had emerged as the highest bidder to bag the sponsorship rights of the Indian cricketing team, as reported by FE Bureau from New Delhi. The bids, which are conducted by the Board of Control for Cricket in India (BCCI), saw OPPO bid R 1,079 crore for a period of five years. It will pay Rs 4.17 crore per bilateral match and Rs 1.51 crore for an ICC match. According to the report, the other firms to have bid were Vivo Mobile, Star India, Paytm, Hero MotoCorp, WPP-owned media agency GroupM, Zee Group’s English daily DNA, DBS Bank and another WPP Group-owned agency, Encompass.
“An association with the Indian cricket team is the biggest partnership for any brand looking the build a strong equity with consumers,” said Johri. In 2013, Star India had bagged the team sponsorship for all home bilateral and domestic matches of the Indian cricket team. At the time, BCCI had fixed the reserve price at Rs 1.50 crore. Star India paid Rs 1.92 crore for each bilateral match and Rs 61 lakh for every international match.