brandwagon News

ITC’s premium gallery

Instead of locking horns with established consumer goods players in the mass market, ITC has preferr...

Philips launches television range with Apple TV featuresBSE Sensex falls 63 pts, NSE Nifty by 19.25 pts on profit-booking
BuzzFeed’s vice president (international) Scott Lamb.
At some point, we’d like to explore content in Indian languages: BuzzFeed's Scott Lamb
Founded by Jonah Peretti in 2006, content company BuzzFeed began its operations...

The lost art of shopping

In the age of algorithms, the new shopper wants shopping to be more ‘personal’ and less of ‘personal...

Bend, not break

HP speaks the language of the youth in its latest campaign as it dares India’s young to bend the rul...

“There’s so much we can do but not enough time to do it all”

Given our leadership position in the industry, the onus is on us to continue to evolve and I feel pr...

On the India trail

After launching its first Hindi entertainment channel, Discovery is now looking at sourcing stories ...
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Bollywood box office collections: Rs 100 cr club lessons from Salman Khan's 'Kick', Ajay Devgn's 'Singham', more
From Salman Khan's 'Kick', Ajay Devgn's 'Singham' to Aamir Khan's 'Dhoom', box office collections...
From being a US based website, YouTube is a global platform today: Gautam Anand, Youtube
Gautam Anand, director, content and operations, YouTube Asia Pacific, Google is not a novice when it...
Happy New YEAR
Notwithstanding weak consumer sentiments, marketers are ready to put their best foot forward this fe...
Digitisation drive
Government considers extending cable digitisation deadline
We plan to launch more fiction shows for television: Ashvini Yardi, Grazing Goat Pictures
Just when she thought that she had done it all, Ashvini Yardi, co-founder of Grazing Goat Pictures r...
Flipkart- Karbonn Smart Series ad campaign: Cheap, but not cheap
While promoting a low value product, the idea is to promote its intrinsic worth, and not what the ...
Little daily successes keep renewing my motivation: Vinay Sanghi, CEO Cartrade.com
After hours with Vinay Sanghi, Founder CEO, Cartrade.com.
Amitabh Bachchan: Super Brand vs Superstar
After riding on Kaun Banga Crorepati for several years, this year Sony Entertainment Television brou...
Today’s young professionals keep me on my toes: Khushnooma Kapadia, Marriott India
After hours with Khushnooma Kapadia, Director of Marketing & Communications, Marriott India
No more queues
Mobile apps are the flavour of the season. What makes the Bookmyshow ad stand out is that it uses hu...
Communication is more about content than just ads: Sunil Lulla
Sunil Lulla has worn many hats. From travelling across the Indian countryside during his JWT days to...
Stamp of approval
The study titled 'BrandZ Top 50 most valuable Indian brands 2014' was released by Sir Martin Sorrell...
Long live the cola
Coca-Cola and PepsiCo are on a mission to make colas the most preferred drink of India as the consum...
Ladies Special
Multi Screen Media decides to reach out to women through its new channel Sony Pal.
“I hate the complacency that creeps in at times”
I was the first Indian employee of Seiko in India. Setting up the company in India in 2007 from scra...
For Appearances’ Sake
Clean & Clear’s new campaign reopens the debate on true beauty but then falters midway.
“When a client-agency relationship is treated like a vendor model, then the outcome is ordinary”
E-commerce posterboy Flipkart became a household name in 2011 with its television campaign that depi...
The Smarter Option
The smartphone is the door to the customer which can be opened any time as marketers have found out....
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