Today’s Paper | Horoscope | Weather | E-Paper | Video | Photos | Apps | ArchiveFE» brandwagon

brandwagon News

  • Mother India to Tiger Mom

    Alpana Parida, Runjhun Pacholi:  May 07, 2013 at 0245 hrsIndian mothers have been fiercely protective of their children and a good mother has always shielded her children from every difficulty, illness or even the chastisement of neighbours since the days of Krishna and Yashoda.

  • “We will create branded content that can work across all channels”

    Anushree Bhattacharyya: May 07, 2013 at 0252 hrsAs traditional TV ad budgets get squeezed and viewers skip the 30-second ad break, it is branded content that is emerging as an alluring alternative to shore up ad revenues.

  • Masquerade Party

    Sukalp Sharma: May 07, 2013 at 0255 hrsGodrej’s campaign featuring Aamir Khan is subtle, smartly executed, and peppered with just the right amount of situational humour

  • To pay or not to pay

    Anushree Bhattacharyya: May 07, 2013 at 0300 hrsIt's a call for transparency and for once, broadcasters cannot be faulted for flexing their muscles.

  • “I believe in empowering my team members”

    Banasree Purkayastha: May 07, 2013 at 0257 hrsIn my present role, every day is a new day with a new opportunity.

  • Bonds, brands and customers

    Jan 31, 2012 at 0616 hrsFinancial services brands have a much tougher time bonding with customers as it is difficult to differentiate the brand on emotional parameters.
Ads by Google

  • Desi Hero

    Twishy:  Jun 19, 2012 at 0337 hrsSuzuki Hayate’s debut ad smartly rides on Salman Khan’s Dabangg image to build an instant connect with audiences in rural India.

  • Three cheers for Ogilvy

    Jun 26, 2012 at 0226 hrsFor Ogilvy Mumbai which has been declared the most effective agency office worldwide in the Effie Effectiveness Index 2012, it’s another feather in the cap.

  • From a Facebook Founder Comes a Way to Streamline Work Flow

    New York Times:  May 29, 2012 at 2114 hrsFacebook’s success has spawned a multimillion-dollar boom in social networking.

  • Bits and bytes

    May 29, 2012 at 2106 hrsArijit Ray appointed as CEO, Dentsu Communications Continuing with the series of senior-level appointments, the Dentsu India Group has roped inArijit Ray as chief executive officer, Dentsu Communications.

  • “Helping in bridging the digital divide”

    Rohit Nautiyal:  Jun 05, 2012 at 0318 hrsI love my brand because: It embodies the entrepreneurial spirit and encourages employees to be customer focused.

  • “A tete-a-tete with Andy Grove was inspirational”

    Banasree Purkayastha:  May 22, 2012 at 0356 hrsThe greatest strength of the Intel brand will always be what is still to come.

  • Feeling the heat

    Abdul Aziz, Suheil Murgai:  May 22, 2012 at 0342 hrsStarting this week, Brandwagon launches a five-part series on changing trends in the consumer durables market. The monthly column from Ipsos Business Consulting, the consulting division of global market research firm Ipsos in India, will take up one consumer durable and analyse the market dynamics, changing consumer preferences and sales trends. This week we look at how air-conditioners are faring this summer.

  • “Moving from sales to marketing was the turning point”

    Rohit Nautiyal:  May 15, 2012 at 0323 hrsFrequent travelling is what keeps me away from my city, family and kids, but again, it's fun to experience various cultures when I am on the move.