brandwagon News

Tea party

The tea biscuit category remains the cash cow for biscuit manufacturers, enjoying a healthy and loya...

US businesses back Tea Party Republicans after shutdownUS CEO group wants debt cap addressed soon
There’s something about selfie
The selfie phenomenon demands that brands learn to create something meaningful out of information pr...

Battling the odds

With controversies dogging the Indian Premier League (IPL) in the run-up to the seventh season

A Time to Love

The film opens on a bustling outdoor lunch where a group of young people are rustling up a variety o...

“We had to find a new business model”

In a first of its kind experiment, news broadcaster New Delhi Television Ltd (NDTV) has relaunched i...

“I learn from observing different leadership styles”

The day begins at 6:30 AM with a cup of tea, a short reading of the Gita and some meditation, follow...
Ads by Google
Enfant terrible
The MTS 3G ad not only gets the viewer to notice the story, the brand too gets its share of the lime...
“We need to get our fiction shows to work again”
It was in January this year when Multi Screen Media (MSM) elevated NP Singh, its long-time chief ope...
Bits & bytes: M&E industry to touch Rs 1785.8 bn in ‘18: FICCI-KPMG study
The Indian media and entertainment (M&E) industry has grown by 11.8% in 2013, vis-à-vis 2012, and to...
From Marketers to Journey Mates
A mind-boggling number of routes to reach consumers has made it challenging to grab and hold their a...
Waiting to exhale
The broadcast industry continues to grapple with issues such as cable digitisation and television ra...
Breaking the taboos
India is in the throes of social and political change and advertising is reflecting those momentous ...
Bits & bytes: R Gowthaman is COO, Apac, Mindshare
Mindshare has elevated R Gowthaman to the post of chief operating officer, Asia Pacific. Sudipto Roy...
Let the game begin
India is finally moving on from its image of a one-sport nation with the rise of various sporting f...
Return of the Prodigal
In its latest campaign Idea has gone back to doing what it does best – helping the common man’s voic...
“Chota Bheem helped Pogo to beat Cartoon Network and become number one”
After growing up with Tom & Jerry, DuckTales, TaleSpin, Powerpuff Girls, in 2008 children in India w...
Crystal ball gazing
Ad Club’s annual creative review looks at emerging trends in advertising
“A gadget for me is more about convenience than bling”
What I love at Edelweiss is the constant challenge to think anew, the freedom to innovate.
Caveat Seller
The recent end-of-season sale saw a muted response with the consumer ready to wait out for deeper d...
Bits & bytes: McCann appoints Pradyumna Chauhan, Prateek Bhardwaj as joint NCDs
McCann has appointed Pradyumna Chauhan and Prateek Bhardwaj as joint national creative directors.
The Good Samaritan
The Sprite youth has gone altruistic. What does that mean? A subtle reference to the times we live i...
Bicycle of Our Minds
Advertising is stuck in the mere representation of the present and doesn’t invest in the creation of...
Glossies try to keep the shine
Indian Magazine Congress brainstorms on keeping the reader’s interest alive in the age of digital me...
“Religion will throw up a lot of interesting business opportunities”
Religion is at the heart of Indian life, and marketers have capitalised on this to create winning ca...
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