brandwagon News

“We will award a Grand Prix only if an entry is worth it”

Amidst the hustle-bustle of the preparations for Goafest 2012 which kicks off two days from now, we ...

Lottery fraud: Nigerian held for duping Delhi woman, cops suspect a racketSlowing West challenges South Asian growth prospects
High Stakes
The multi-purpose vehicle segment has been one of the toughest to crack for the auto industry. Marut...

Perfecting the social media pitch

Demonstrating your brand’s experience and personality by making yourself available on social media i...

Mom’s the word for P&G

There are few things that seem more patriotic than mothers and the Olympics. Procter & Gamble, the w...

Muted Thunder

Death-defying stunts are already shown in many commercials, so the Thums Up ad does not break any ne...

Head out of the Clouds

With Goafest entering its seventh year, the advertising industry’s annual event seems to be coming o...
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Bits & bytes: R Gowthaman is COO, Apac, Mindshare
Mindshare has elevated R Gowthaman to the post of chief operating officer, Asia Pacific. Sudipto Roy...
Let the game begin
India is finally moving on from its image of a one-sport nation with the rise of various sporting f...
Return of the Prodigal
In its latest campaign Idea has gone back to doing what it does best – helping the common man’s voic...
“Chota Bheem helped Pogo to beat Cartoon Network and become number one”
After growing up with Tom & Jerry, DuckTales, TaleSpin, Powerpuff Girls, in 2008 children in India w...
Crystal ball gazing
Ad Club’s annual creative review looks at emerging trends in advertising
“A gadget for me is more about convenience than bling”
What I love at Edelweiss is the constant challenge to think anew, the freedom to innovate.
Caveat Seller
The recent end-of-season sale saw a muted response with the consumer ready to wait out for deeper d...
Bits & bytes: McCann appoints Pradyumna Chauhan, Prateek Bhardwaj as joint NCDs
McCann has appointed Pradyumna Chauhan and Prateek Bhardwaj as joint national creative directors.
The Good Samaritan
The Sprite youth has gone altruistic. What does that mean? A subtle reference to the times we live i...
Bicycle of Our Minds
Advertising is stuck in the mere representation of the present and doesn’t invest in the creation of...
Glossies try to keep the shine
Indian Magazine Congress brainstorms on keeping the reader’s interest alive in the age of digital me...
“Religion will throw up a lot of interesting business opportunities”
Religion is at the heart of Indian life, and marketers have capitalised on this to create winning ca...
A New Screenplay
Indian cinema and its consumers are ready for a fresh perspective. The cast is no longer the clinche...
“I don’t count hours that much”
The thing that I love about my job is that there's always something surprising
Her inner voice
The latest Snapdeal ad makes its point by not talking directly to the end user
“This deal offers a better way to engage with the youth”
Aditya Swamy, business head, MTV India & Homi Battiwalla, senior director, marketing (colas, juices ...
The Rise of Political Consumerism
The freedom to choose one and discard many is at the heart of the consumerist movement, and today it...
Growth Story
GroupM predicts 11.6% growth in ad spends in 2014
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