brandwagon News

The power of the viral video

Marketers are fast realising that online content, especially videos, have the power to engage and in...

From Pay-off to Point of View
Increasingly, brands are developing a certain world view and are espousing a certain point of view.

Union Budget: Media and entertainment industry waiting to exhale

Union Budget leaves Indian media and entertainment industry disappointed

The game is no longer about a creative idea, rather an idea that we can leverage for a brand: Melanie Varley

For Melanie Varley, global chief strategy officer of media agency network MEC, digital and data are ...

Minority report

KBC’s latest campaign not just gets the viewer’s attention but also sends out a politically correct ...

I look for opportunities to talk to people to understand them better: Pradeep Jain

'I really like working closely with my team members.'
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Face off: Film production today is more organised thanks to MNC studios, says Ajit Andhare
The Indian film industry is estimated to be around $2 billion in size.
After Hours: I have learnt more from bad managers, says Joe King
At Audi, seeing new products at an early stage still gives me goosebumps and I absolutely love that ...
Fix, not abandon
The industry should sit together to thrash out issues over Goafest. Disbanding the festival is not a...
I’m Loving It
Amazon’s entry has stirred the Indian e-tailing market. One big development has been the burgeoning ...
Old vs New
Kyoorius D&AD awards have found ready takers in the industry that was increasingly losing faith in t...
I am a life-holic: Anisha Motwani
'As the CMO and head of direct sales and e-commerce at Max Life Insurance.'
Wanted new custodians
Corporate communications function in most Indian companies is limited to managing the “press”. Its r...
Missed by a whisker
Animated characters, two cats in this case, take away from the seriousness of the message the new Ho...
Top endorser in India: Ranbir Kapoor beats Kareena Kapoor, Amitabh Bachchan by wafer thin margin
The first few months of 2014 have seen actor Ranbir Kapoor top the charts...
Plain transaction days are over; today’s consumer wants constant communication
The study spells out IPG’s views on how best to meet new challenges, especially in the area of digit...
‘Sports a big driver for mobile viewership’
Multi Screen Media (MSM) has announced the launch of LIVSports, a digital sports entertainment desti...
IPL and FIFA World Cup: Different games, same target
IPL and World Cup Soccer are two different brands of sport but for broadcaster MSM, which has rights...
“I enjoy the challenges my job throws up every day”
1The job: I enjoy the challenges my job throws up every day—BlackBerry
Home theatre
One of the four television commercials released as part of this campaign, the film opens on an old m...
Cracking the Customer Code
At the heart of every customer relationship lies a unique code. It identifies and matches what custo...
“We take all the reviews on Flipkart very seriously”
After tasting success with its first flip mobile phone, Moto Razr, in 2012 US based Motorola Mobilit...
Losing touch
Goafest loses its earlier shine as big names keep away
Beyond the border
With the launch of its new general entertainment channel, Zindagi, which will showcase content from ...
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