Alpana Parida, Runjhun Pacholi: May 07, 2013 at 0245 hrsIndian mothers have been fiercely protective of their children and a good mother has always shielded her children from every difficulty, illness or even the chastisement of neighbours since the days of Krishna and Yashoda.
Anushree Bhattacharyya: May 07, 2013 at 0252 hrsAs traditional TV ad budgets get squeezed and viewers skip the 30-second ad break, it is branded content that is emerging as an alluring alternative to shore up ad revenues.
May 29, 2012 at 2106 hrsArijit Ray appointed as CEO, Dentsu Communications
Continuing with the series of senior-level appointments, the Dentsu India Group has roped inArijit Ray as chief executive officer, Dentsu Communications.
Abdul Aziz, Suheil Murgai: May 22, 2012 at 0342 hrsStarting this week, Brandwagon launches a five-part series on changing trends in the consumer durables market. The monthly column from Ipsos Business Consulting, the consulting division of global market research firm Ipsos in India, will take up one consumer durable and analyse the market dynamics, changing consumer preferences and sales trends. This week we look at how air-conditioners are faring this summer.