http://www.financialexpress.com/index.php Tue, 24 Nov 2009 06 : 56 : 11 +05:30 financialexpress.com http://static.expressindia.com/frontend/fe/images/financial-logo.gif http://www.financialexpress.com/index.php Feed provided by financialexpress.com http://www.financialexpress.com/news/coming-through-with-flying-colors/545360/ Colors was the eleventh entrant into a market space that was already over-crowded and extremely competitive. Not only that, the battle for leadership in this market, which happened to be the Hindi general entertainment genre, the biggest segment in terms of both the viewership share as well as advertising revenue potential, on television had already been fought and won. http://www.financialexpress.com/news/people-behind-the-screen.../545362/ A biomedical engineer with specialisation in medical instrumentation, Kamat, who also holds a management degree, is the man behind the success of Colors. In a rather strange application of what he learnt at the school, he currently spends his time dissecting the psyche of Indian audiences and managing their varied interests. http://www.financialexpress.com/news/more-the-merrier-nah/545363/ This is pretty much a simple, single point argument. As is well known, general entertainment channels space now is a three horse race with Colors taking a solid lead over Zee TV and Star Plus. http://www.financialexpress.com/news/more-options-for-sure-but-at-a-cost/545365/ We look at the general entertainment channel space in two ways. There are the GEC one channels, which are the top players and then there is GEC two, which are the smaller channels. http://www.financialexpress.com/news/message-more-important-than-the-medium/545368/ When I was asked to do this review, I scratched my head. No, not because I am have descended from apes. I was merely wondering how to do this review thing differently. http://www.financialexpress.com/news/movers-and-shakers/545371/ VIP Bags has called for a pitch next month for its creative duties for the brands under the VIP umbrella, including Coupe, Nuovo and Aristrocrat. The account size is estimated at Rs 23 crore. Lowe is the incumbent agency and is not part of the pitch. http://www.financialexpress.com/news/world-view/545374/ A study conducted by Boston Consulting Group has shown varied responses from consumers across nine countries towards the paid content online. The consumers in the US, for instance, are among the group that is not too willing to pay for news online. http://www.financialexpress.com/news/bits-and-bytes/545376/ Publicis Groupe combines MSandL Worldwide, Publicis Consultants And Publicis Events to create MSandL Group, a public relations and events network. http://www.financialexpress.com/news/the-global-tsunami-reaches-indian-shores/545380/ Online research is the fastest growing and most impactful factor influencing the way primary market research is conducted, globally. http://www.financialexpress.com/news/what-an-idea-sirji/545382/ Idea Cellular, the telecom services provider, has been running campaigns based on contemporary issues since the time it has been launched. This time, however, it has decided to champion a cause that is likely to strike a chord with its customers for sure. http://www.financialexpress.com/news/there-is-a-business-case-for-brands-to-be-socially-more-responsible/545384/ A recent report conducted across 10 countries has found that the tough times, owing to the global economic downturn, notwithstanding, consumers across the world do not mind spending extra to buy brands with a social conscience. http://www.financialexpress.com/news/indians-savvy-mobile-phone-users/542407/ Informate Mobile Intelligence, a division of Cross-Tab, a Bangalore-based market research and analytics service provider, recently launched a mobile consumption trends report that analyses the ways in which consumers spend time with their mobile phones. http://www.financialexpress.com/news/postrecession-customer-is-going-to-be-infinitely-more-demanding/542405/ As President and CEO of the world’s fourth largest premium spirits companies, Beam Global Spirits and Wine, Matthew Shattock’s task is well cut out for him. Since the third quarter sale of premium whisky remained flat in the West, the beverage arm of the US consumer goods group Fortune Brands... http://www.financialexpress.com/news/good-newsmass-media-advertising-still-works/542402/ I know there are a lot of people who go around sounding the death knell for mass media advertising. Digital is in, they say. Few among them are likely to have done a digital campaign on their own. http://www.financialexpress.com/news/world-view/542399/ In a nod to its vision of the future, Sony will make its animated hit “Cloudy With a Chance of Meatballs” available to consumers directly through internet-enabled television and Blu-ray players before the movie is released on DVD, says a New York Times report. http://www.financialexpress.com/news/bits-and-bytes/542395/ London-based radio consultancy United Radio has launched its India operations. The company aims to provide consultation and management intelligence services to the existing operators, investors, the government and the regulatory bodies. http://www.financialexpress.com/news/movers-and-shakers/542391/ Quasar, the interactive agency owned by WPP and Smile Interactive Technology Group, has set up its second digital agency for the Indian market. Named Blazar, it will be based in Gurgaon. http://www.financialexpress.com/news/after-mickeys-makeover-less-mr-nice-guy/542388/ For decades, the Walt Disney Company has kept Mickey Mouse frozen under glass, fearful that even the tiniest tinkering might tarnish the brand and upend his $5 billion or so in annual merchandise sales. http://www.financialexpress.com/news/the-festive-mood-was-more-buoyant-this-year/542387/ This year the festive mood was more buoyant and the number of festive offers was far more compared to the festive period last year. Around 30-35% of the full year's consumer electronics business comes from the festive period. http://www.financialexpress.com/news/significantly-high-spends-on-advertising/542385/ About 30-35% of annual sales of consumer durables happen during the three months beginning with Onam and concluding with Diwali. This year the festival season was broadly in line with expectations. http://www.financialexpress.com/news/striking-strong-connect-with-consumers-was-the-focus/542382/ For us the overall theme this festival season was striking strong consumer connect. Besides, we were focused on innovation as well. We launched a “Paint Your Home This Diwali” campaign, which was a unique way to break the clutter and to underscore that our relationship with the customer goes beyond the transactional level. http://www.financialexpress.com/news/there-was-pressure-to-be-prudent-on-ad-spends/542379/ Overall, during this festive season, the response was positive, though a slightly lower than expected as monsoons dented the spirits a bit in revenue terms from rural markets. Mobile service is a universal offering, and it is a year round business. http://www.financialexpress.com/news/festive-transactions-were-up-more-than-50-this-year/542377/ Festive season is always a critical period for us and we clocked more than 50% growth in our festive box transactions this year. http://www.financialexpress.com/news/mr-cmo-how-was-your-diwali/542373/ It was the best period for us in the past two years. We got an overwhelming response from customers this festive season. Ford India registered an impressive 98% increase in sales in the month of October over the corresponding period last year. http://www.financialexpress.com/news/trutv-to-offer-real-entertainment/539378/ Turner Broadcasting System will soon launch a reality-based entertainment channel in Asia. Christened truTV, the channel, according to a statement from Turner, “will be the only pay TV channel in Asia programmed to give viewers the...