'Don’t make privatisation a religion'

'Don’t make privatisation a religion'

Arun Shourie outlines what he thinks will be a Modi strategy...
Fashioning new markets

Fashioning new markets

Online is where high-fashion is moving to, with booming demand in B-towns...
brandwagon News

Tea party

The tea biscuit category remains the cash cow for biscuit manufacturers, enjoying a healthy and loya...

US businesses back Tea Party Republicans after shutdownUS CEO group wants debt cap addressed soon
There’s something about selfie
The selfie phenomenon demands that brands learn to create something meaningful out of information pr...

Battling the odds

With controversies dogging the Indian Premier League (IPL) in the run-up to the seventh season

A Time to Love

The film opens on a bustling outdoor lunch where a group of young people are rustling up a variety o...

“We had to find a new business model”

In a first of its kind experiment, news broadcaster New Delhi Television Ltd (NDTV) has relaunched i...

“I learn from observing different leadership styles”

The day begins at 6:30 AM with a cup of tea, a short reading of the Gita and some meditation, follow...
Ads by Google
On the same wavelength
As part of its plans to expand its digital footprint, JWT has picked up majority stake in social med...
“I prefer to control the impact of technology in my life”
I am passionate about food. Very early in my career, I found that I was fascinated by the challenges...
Dare to dream
In a world full of Samsungs, Apples and Nokias, Spice has done the smart thing by targeting rural yo...
Primed for prime time
Manav woke up a bit earlier than usual. He was all charged up. He went for a bath and decided it had...
“Advertisers are still risk-averse”
A brand and marketing communications professional with over 19 years of management experience..
A new Front
Three media houses have set up OneIndia, a combined space selling platform for display ads on a nati...
Bit & Bytes: Nokia launches selfie superstar contest
Nokia, with the launch of its new smartphone Asha 502, trains every youngster about a selfie.
Being Human
With its latest corporate ad, Nestle tries to come closer to the Indian consumer by projecting the I...
“I am lucky to be surrounded by people committed to their work”
Lacoste is a terrific place to work. With wonderful colleagues and frequent new challenges, I have b...
“Our e-commerce industry reflects the clash between different ideas and philosophy”
Several cups of coffee at Costa Coffee and eight hours of brainstorming later, Kunal Bahl and Rohit ...
Poll season gives a boost to OOH
For the out-of-home (OOH) industry that has been in the doldrums for quite some time now, it's final...
Ground zero
A multimedia offensive is now a tactical weapon for political parties in the run-up to the general e...
Growing Up
The HDFC Debt Fund for Cancer Cure ad is able to connect with viewers, but without turning into anot...
Second screen: New hub of brand building
The shift from a dedicated TV viewer to an engaged multi-screen user presents both a challenge and a...
IRS imbroglio: MRUC offers olive branch
MRUC and RSCI may bring in external audit company to validate IRS findings
“I am a huge online shopper”
It is thrilling to be an agent of change and at Zivame I have the opportunity to be a part of this r...
Aamir Khan's Satyamev Jayate: Truth and Dare
Satyamev Jayate was also simulcast on Doordarshan and other channels of the Star network.
“My work is an exciting loop of thinking, creating, trying, destroying & improving”
My work is all about the most important screen in the life of today’s youth, the smartphone screen. ...
Continued: 1 | 2 | 3 | »