brandwagon News

The power of the viral video

Marketers are fast realising that online content, especially videos, have the power to engage and in...

From Pay-off to Point of View
Increasingly, brands are developing a certain world view and are espousing a certain point of view.

Waiting to Exhale

Union Budget leaves Indian media and entertainment industry disappointed

The game is no longer about a creative idea, rather an idea that we can leverage for a brand: Melanie Varley

For Melanie Varley, global chief strategy officer of media agency network MEC, digital and data are ...

Minority report

KBC’s latest campaign not just gets the viewer’s attention but also sends out a politically correct ...

I look for opportunities to talk to people to understand them better: Pradeep Jain

'I really like working closely with my team members.'
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Bits & bytes: Balaji Telefilms appoints Sameer Nair as group CEO
Balaji Telefilms Ltd (BTL) has appointed Sameer Nair as group CEO. A veteran industry executive turn...
Scoring new goals
DTH companies pad up on sports offerings as FIFA brings new soccer fans
Grandma’s Magic Potion
At a time when edible oil brands are focusing on the health factor, this Fortune Oil ad picks up an ...
'It's exciting to work for a brand that I have grown up with'
It is so exciting to work for a brand which you grew up with. And a brand for children will always b...
Brands of steel
Be it Superman or Batman, these heroes of our graphic novels embody a set of values that brands need...
“The next challenge for any brand is an apt mobile app strategy”
Norm Johnston, chief digital officer, Mindshare Worldwide is one of the early starters in the digita...
Board Games
From investment bankers to venture capitalists, a new set of professionals are turning online entrep...
Thus proved!
JWT finally silences its detractors after clinching eight Lions at Cannes this year
Face off: Our three channels give us an advantage in the ad cap regime, says Nina Elavia Jaipuria
The kids entertainment category on television has seen viewership go up by 22%
Ad-dendum: Unshackle the brand to win
The era of staged conversations and corporate speak is over. Today’s brands need to be responsive to...
I keenly watch brand strategies of other products to pick up tips: Santosh Wakhloo
My present profile is to market ‘paper’, a product that we all use in numerous forms.
Love lost
This Cadbury Dairy Milk ad is neither breezy nor mushy.
Why it Can(nes)!
Cannes is constantly evolving with the times. Inclusion, in terms of variety of work, geographies as...
BrandWagon gets ad professionals to review six of the winning campaigns at Cannes
Two Gold Lions in Media category and a Gold Lion in Mobile category.
The 'different' shades of the festival
There are many creative ways in which creativity is celebrated in Cannes
Cannes jury has often complained that Indian ads are melodramatic: Prasoon Joshi
It is a big honour to represent my country as well as other Asian countries at a coveted internation...
Message or medium?
Can technology and platforms ever replace the magic of powerful story telling? Not quite.
Money Games
Vodafone’s campaign to promote M-Pesa as an easy and safe way of transferring money touches an emoti...
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