brandwagon News

Future Ready

The Indian consumer’s fast growing enchantment with new media is seeing advertising networks bolster...

Race against timeGoogle's Android reigns, Windows gains in smartphones: Survey
Talent Hunt
Hindi GEC Colors joins hands with RFS Entertainment to extend and convert its 'Got Talent' franchise...

A new partnership

Airtel has had the reputation of coming out with campaigns that get people talking. On that count, t...

Battle Cry

As Flipkart and Amazon battle it out to be India’s foremost e-tailer, it is the customer who stands ...

“When a client-agency relationship is treated like a vendor model, then the outcome is ordinary”

E-commerce posterboy Flipkart became a household name in 2011 with its television campaign that depi...

The Smarter Option

The smartphone is the door to the customer which can be opened any time as marketers have found out....
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Cracking the Social Media Code
ThoughtBuzz launches social media analytics and management platform that aims to help businesses ide...
Straight talk
Birla Sun Life’s investor education campaign uses a simple analogy to explain the nuances of smart i...
Bollywood box office collections: Rs 100 cr club lessons from Salman Khan's 'Kick', Ajay Devgn's 'Singham', more
From Salman Khan's 'Kick', Ajay Devgn's 'Singham' to Aamir Khan's 'Dhoom', box office collections...
From being a US based website, YouTube is a global platform today: Gautam Anand, Youtube
Gautam Anand, director, content and operations, YouTube Asia Pacific, Google is not a novice when it...
Happy New YEAR
Notwithstanding weak consumer sentiments, marketers are ready to put their best foot forward this fe...
Digitisation drive
Government considers extending cable digitisation deadline
We plan to launch more fiction shows for television: Ashvini Yardi, Grazing Goat Pictures
Just when she thought that she had done it all, Ashvini Yardi, co-founder of Grazing Goat Pictures r...
Flipkart- Karbonn Smart Series ad campaign: Cheap, but not cheap
While promoting a low value product, the idea is to promote its intrinsic worth, and not what the ...
Little daily successes keep renewing my motivation: Vinay Sanghi, CEO Cartrade.com
After hours with Vinay Sanghi, Founder CEO, Cartrade.com.
Amitabh Bachchan: Super Brand vs Superstar
After riding on Kaun Banga Crorepati for several years, this year Sony Entertainment Television brou...
Today’s young professionals keep me on my toes: Khushnooma Kapadia, Marriott India
After hours with Khushnooma Kapadia, Director of Marketing & Communications, Marriott India
No more queues
Mobile apps are the flavour of the season. What makes the Bookmyshow ad stand out is that it uses hu...
Communication is more about content than just ads: Sunil Lulla
Sunil Lulla has worn many hats. From travelling across the Indian countryside during his JWT days to...
Stamp of approval
The study titled 'BrandZ Top 50 most valuable Indian brands 2014' was released by Sir Martin Sorrell...
Long live the cola
Coca-Cola and PepsiCo are on a mission to make colas the most preferred drink of India as the consum...
Ladies Special
Multi Screen Media decides to reach out to women through its new channel Sony Pal.
“I hate the complacency that creeps in at times”
I was the first Indian employee of Seiko in India. Setting up the company in India in 2007 from scra...
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