brandwagon News

“We will award a Grand Prix only if an entry is worth it”

Amidst the hustle-bustle of the preparations for Goafest 2012 which kicks off two days from now, we ...

Lottery fraud: Nigerian held for duping Delhi woman, cops suspect a racketSlowing West challenges South Asian growth prospects
High Stakes
The multi-purpose vehicle segment has been one of the toughest to crack for the auto industry. Marut...

Perfecting the social media pitch

Demonstrating your brand’s experience and personality by making yourself available on social media i...

Mom’s the word for P&G

There are few things that seem more patriotic than mothers and the Olympics. Procter & Gamble, the w...

Muted Thunder

Death-defying stunts are already shown in many commercials, so the Thums Up ad does not break any ne...

Head out of the Clouds

With Goafest entering its seventh year, the advertising industry’s annual event seems to be coming o...
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Bit & Bytes: Nokia launches selfie superstar contest
Nokia, with the launch of its new smartphone Asha 502, trains every youngster about a selfie.
Being Human
With its latest corporate ad, Nestle tries to come closer to the Indian consumer by projecting the I...
“I am lucky to be surrounded by people committed to their work”
Lacoste is a terrific place to work. With wonderful colleagues and frequent new challenges, I have b...
“Our e-commerce industry reflects the clash between different ideas and philosophy”
Several cups of coffee at Costa Coffee and eight hours of brainstorming later, Kunal Bahl and Rohit ...
Poll season gives a boost to OOH
For the out-of-home (OOH) industry that has been in the doldrums for quite some time now, it's final...
Ground zero
A multimedia offensive is now a tactical weapon for political parties in the run-up to the general e...
Growing Up
The HDFC Debt Fund for Cancer Cure ad is able to connect with viewers, but without turning into anot...
Second screen: New hub of brand building
The shift from a dedicated TV viewer to an engaged multi-screen user presents both a challenge and a...
IRS imbroglio: MRUC offers olive branch
MRUC and RSCI may bring in external audit company to validate IRS findings
“I am a huge online shopper”
It is thrilling to be an agent of change and at Zivame I have the opportunity to be a part of this r...
Aamir Khan's Satyamev Jayate: Truth and Dare
Satyamev Jayate was also simulcast on Doordarshan and other channels of the Star network.
“My work is an exciting loop of thinking, creating, trying, destroying & improving”
My work is all about the most important screen in the life of today’s youth, the smartphone screen. ...
Enfant terrible
The MTS 3G ad not only gets the viewer to notice the story, the brand too gets its share of the lime...
“We need to get our fiction shows to work again”
It was in January this year when Multi Screen Media (MSM) elevated NP Singh, its long-time chief ope...
Bits & bytes: M&E industry to touch Rs 1785.8 bn in ‘18: FICCI-KPMG study
The Indian media and entertainment (M&E) industry has grown by 11.8% in 2013, vis-à-vis 2012, and to...
From Marketers to Journey Mates
A mind-boggling number of routes to reach consumers has made it challenging to grab and hold their a...
Waiting to exhale
The broadcast industry continues to grapple with issues such as cable digitisation and television ra...
Breaking the taboos
India is in the throes of social and political change and advertising is reflecting those momentous ...
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