Loopholes in sales

IT & consumer electronic majors in India are losing upto Rs 84 lakh per store annually on poor sales effectiveness. According to a survey conducted across seven countries in the Asia....

New chip on the block

Frito Lay, the makers of popular snack brands such as Lays, Kukure, and Aliva, is giving its fans a chance to create their own flavour of the potato chips brand Lays.

Facebook, MySpace may share content

Facebook and MySpace are said to be in talks about sharing content across both sites.

Social search from Google

Google, according to some media reports, is unveiling Google Social Search. The service will allow users to find postings from their friends as part of a web search.

Big advertisers review their creative

Several leading advertisers in the US, which include Unilever, Carlsber, General Motors, and Danone, among others are reviewing their contracts their advertising and marketing...

Companies that are environment conscious

Unilever, the Anglo-Dutch consumer goods giant, and Marks & Spencer, the British retail chain, are among the companies with the most developed environmental policies, and which...

Children’s alarming media habits

According to a report in the Los Angeles Times, a study by market research company Nielsen has found that children watch television for more than 32 hours a week on average.

Americans not trading their favourite brands for other alternatives

A recent consumer survey by research agency MARC Research and The Integer Group has found that a majority of American consumers, despite the economic pressures in the wake of the financial crisis, do not trade their favourite....

“India is not ready for all International brands”

Pavers England, a well-known high street footwear brand from the UK, has big plans for India. Pavers England Footprints Ltd, the company...

Pappu can dance, saala

From copywriting to ad filmmaking, Ayappa Kongandamadappa has simply followed his heart through his advertising career. An alumnus of the prestigious Madras Christian College....

The last mile

Lastminuteinventory.com, the online media exchange launched by Dentsu India, part of $ 20 billion Tokyo-based marketing communications group Dentsu Inc, is buzzing with action.

Movers & Shakers

In a multi-agency pitch, comprising JWT, Ogilvy and Rediffusion Y&R, Bates141 Kolkata bagged the Aerotropolis project by Bengal Aerotropolis Projects Limited.

Exploring varieties

The Furniture Mall, a venture of the Euro Group, unveils its new store of 12,000 sq ft at Kirti Nagar, New Delhi. Bedroom sets, dining sets, children’s room furniture, bar units, recliners, cabinets, sofas, office desks, chairs etc are available at the store.

Trade body for online marketers slams FTC regulations

The trade body for the online marketers in the US has opposed the new advertising regulations issued by the Federal Trade Commission, or FTC. The association, called IAB, has argued that the regulations are unfair to internet advertisers.

Ticket to the hinterland

Best summer projects from students of some of the leading business schools across the country were recently felicitated by Rural Marketing Association of India, at the third edition of the ‘Uncover Rural Markets Awards’.

"Product innovation preceded our brand campaign"

The US-based internet company Yahoo! has rediscovered itself and it wants the world to know that. The company recently launched a mega $100 million global advertising campaign to create a buzz around its new avatar and a significant chunk of this money is being spent in India as well.

In cricket crazy India, much will always be less

As someone who has always been surrounded by mad ‘Cricket Men’, pri- marily a husband and his cronies, you can well imagine my shock when at the recently concluded Champions Trophy, a plan was accepted to go out for dinner.

Too Much!

In an article in the November issue of The Wisden Cricketer magazine, the chief executive of the Professional Cricketers Association for England, Sean Morris, has made a desperate call for action to protect international cricket from “unsustainable” fixture scheduling.

"We are the world’s biggest small company"

A full-service market research agency, headquartered in Chicago, UK, Synovate is six years old in India. Last year, in a significant move, head of business services in the UK, Mick Gordon was appointed managing director for India.

A $100 billion media company?

It might well end up being the most googled book on Google. Bestselling author Ken Auletta’s book on Google’s notoriously private founders, Larry Page and Sergey Brin, is not published yet, but it promises to fly off the shelf, whenever it’s finally out.

Engagement is the key to beat the brand clutter

Advertising has always been a critical element of the marketing process and success has been defined by its ability to reach and to touch people. Brands that are trusted are the ones that have built emotional relationships with consumers through multiple touchpoints.

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