In a refreshing move, Federal Bank’s latest campaign is laced with humour and breaks away from the typical ad template of the BFSI sector.
Following the rollout of GST, one of India’s oldest home-grown companies, Tata Motors claims to have passed on all the resultant benefits to customers.
India is among one of the rapidly developing digital economies today. The country has approximately 13.3% universal internet users.
Just like the humble masala dosa, digital content too is reaching places! Smartphone penetration coupled with the comfort of viewing on multiple devices is fuelling the audience’s appetite to sample content.
Onida is back with a renewed passion and has its eyes set on Indian homes with its consumer-centric products.
The idea is to refrain from hard-selling and finally, creating a community of like-minded dads — a cohort which is fortunately and evidently quite keen to participate and engage.
The business of insurance allows me to deal with people either as customers, employees, distributors or advisers.
The over three year-old agency, Enormous Brands, has moved on from ShopClues’ Ghar Wapsi days to Aagey Badho for OLX, picking up awards on the way.
The light-hearted humour from Wagga Wagga tugs at the right chords, without sounding preachy or prescriptive.
There are many. Jaane Bhi Do Yaaron, The Harry Potter series, Godfather(s), and any Guy Ritchie film.
There was a time when city-bred marketers looked down at rural consumers with green-tinted lenses.
Ads for Gap’s kids brand featuring a young boy, called “the Little Scholar”, while the girl featured in the ad is labelled “the Social Butterfly”, or Protein World’s Beach Body Ready campaign might not see the light of the day after new recommendations from UK’s Advertising Standards Authority come into force.
To communicate its services, Tally Solutions’ GST ready campaign leverages the transition period that businesses are undergoing currently
I love building great products that impact millions of consumers. That’s what I get to do in my job as well, which is immensely satisfying.
Wieden & Kennedy (W+K) is celebrating its 35th anniversary this year with a new leadership team. BrandWagon’s Shinmin Bali catches up with W+K’s global COO Neil Christie at the agency’s London office about assuming his new role, W+K being a lean agency among the big networks, key accounts and awards losing their sheen. Edited excerpts:
For brands that aim to reach their mass TG, experiential marketing not only promises better targeting, but also ensures effective results and better RoI metrics
While the challenges for Indian television’s home shopping channels pile on amidst talks of consolidation and the growing e-commerce pie, how are players scripting their growth?
In rural India, mobile handset penetration is much higher than TV. This leaves brands with no option but to use the mobile medium creatively to reach this rather large segment of consumers on a ‘one to one’ basis
A lucrative segment with great potential and a bunch of players well familiar with the operating landscape. That, coupled with a deep understanding of the aspirations of the masses, is what sums up the growth strategy for local denim brands
Denim has become a basic western apparel for Indian consumers and this fact has contributed to the sustained growth of the category. The denim market in India stood at Rs 171 million in retail value sales in 2016 and grew at CAGR of 13.6% between 2011-16.
To keep up with consumers, Mother’s Recipe has expanded its product portfolio time and again to increase its share within the branded food accompaniments segment. This time, it’s with chutneys
Advertisers are cautious about in-app advertising even as they invest heavily on digital. Are their reasons well-founded?
If not in this profession, I would have been Owning and running a vineyard, she said while talking to BrandWagon.
Zee TV wants to be number one. We are reasonably certain that with the plans that are being put in place, we will manage to get back the prominence that the channel had
With competitors focussing more on food delivery, FreshMenu’s approach in its new campaign is smart and appealing
To create differentiation, channels like Epic, Zindagi and Discovery ID created sub-genres within a mass genre. But their attempt to garner more eyeballs met with minimal success as India largely remains a single TV household market. Going forward, is there a scope for such channels?
There is an interesting adage, ‘the more you change, the more you remain the same’ — sub-genres have sort of undergone a similar experience so far in their short-lived tenure, at least in some cases.