Luminous’ latest TVC for its range of fans is gripping and delivers a good dose of laughter. But will being cheeky alone help the brand grab attention?
Opened with an endeavour to raise the bar of experiences when it comes to ‘brand + bargain shopping’, Future Group’s chain of retail stores Brand Factory is eyeing long-term growth by playing on the Indian need for aspirational brands.
Not deviating from the oft-repeated ‘healthier’ snacking idea for the category, Saffola Masala Oats fails to add a new flavour to its latest communication
With millennials preferring ease of use, will banks in India be able to stand up to the challenge of being as tech-savvy as their retail banking customers?
Realising the massive potential in India, Chinese smartphone brands have been aggressively increasing their presence in the market.
Rahul Singh, CEO and Founder, The Beer Café
The Indian GEC space has been seeing some innovative concepts and engaging narratives. Be it the recreation of Mahabharata or the social issue-led Balika Vadhu or Diya Aur Baati Hum, the family drama Yeh Rishta Kya Kehlata Hai or the thriller Laut Aao Trisha, new age creative masterminds — smaller production houses — are changing the face of Hindi programming.
In India, I love travelling to the North East. I have been there many times and every time I go there, I only land up loving it even more.
The ad further talks about the transition from offline to online shopping by showcasing a man searching for a certain size of a shirt in a shop.
From rolling out Marcel in the country to the merging of Publicis Ambience and Publicis Capital to form Publicis India, it has been a busy year for Publicis Worldwide India.
Today, animation isn’t just about cartoons. India witnessed its first-ever animation movie in colour, The Banyan Deer, in 1957, and the rest as they say, is history.
These special sneakers are usually released as a limited edition. In July this year, Adidas had launched its Crazy Explosive line in Las Vegas-inspired colourway, wherein the high-performance hoops shoes were inspired by the city of glitz.
Catching up on trends before the competition is like a game of treasure hunt, which ends with rewards of numbers for that season. Yes, it is not a job for me.
Ad agencies, in order to be the most effective solutions provider to advertisers, are not only evolving their offering but also investing in people who can bring the right expertise to the table. Enter: previously unheard of designations and roles.
Companies can be very creative with titles. But often, these titles vary across industries. In some, the VP is an entry level title (Citibank once even had a VP, Telex. No, I am not joking).
With various digital tools available, real time movie marketing is seeing more innovation than ever.
As consumers look for more variants and quality products, premium biscuits have seen an overhaul over the years to be one’s first choice.
Vinod Thadani Chief Digital Officer, Mindshare Movies I’d like to watch again Sarkar, The Wolf of Wall Street, Catch Me if You Can, 3 Idiots and Sholay My inspiration is Azim Premji If not in this profession, I would have been an… Air Force pilot A famous quote I swear by “If people are not […]
Dan Frugtniet, VP, Licensing & Business Development, Viacom International Media Networks
Attempting to give sports education its due importance, Tata Tea’s latest TVC for Jaago Re 2.0 stretches its social responsibility positioning a tad too far.
With the live events space proliferating, brands are going beyond vanilla sponsorships to drive engagement with audiences in India.
Events have always been a melting pot of disciplines, faith, knowledge and entertainment — and we have been attending them from time immemorial.
sian Paints’ new TVC #MaskedLife for Royale Atmos effectively drives the message home
Given the data-rich and data-driven playground that AI offers, the disruption in the retail space is here to stay.
Sambit Mohanty in conversation with Shinmin Bali.
KFC has created a virtual training escape room in VR for its employees that channels job simulators and teaches employees about making the perfect fried chicken.
A young guy unwittingly opens up a vortex for aliens to enter Earth via a strange video game machine. Sounds like a movie plot? Well, it is actually one, from Old Spice.