Experiential advertising and gamification are wooing millennials, and how
Starbucks Coffee Company has opened the first Princi bakery and café location in the US at its Starbucks Reserve Roastery in Seattle.
Indian audiences have become increasingly accepting of Hollywood movies, overlooking the cultural and language differences, due to the variety of content on offer. What will it take to grow the market here?
The population and the monstrous appetite for films in China and India have ensured Hollywood studios make a paradigm shift in the way they make and release films across the world.
HMD Global is taking Nokia back into the market with all the enthusiasm of a start-up. Can it work?
Are e-tailers capitalising on the potential that backdoor regions, essentially tier II and III cities, provide?
When there is no revenue, it’s better to cut your losses than to try and flog a dead horse (Zindagi). We realised that soon enough and we took those decisions.
Bandhan Bank’s current campaign, comprising two ad films, looks to encourage the audience to consider loan solutions while presenting itself as a partner that will hand-hold the customer through the process.
In Spite of the Gods by Edward Luce. A deeply insightful account of contemporary India. An extremely stimulating read.
Five years and 100 stores later, Starbucks continues to focus on growing its footprint in India as it launches in Kolkata, while introducing some new initiatives for growth.
With the nascent onset of exponential technologies the world over, many human tasks are likely to be automated in due course of time. A by-product of this phenomenon is the blurring of lines between job roles.
Western and European markets are a battleground for consultancies and agencies that are stepping over themselves for a marketer’s attention, with the lines between their offerings blurring somewhat. Are Indian agencies prepared for the onslaught?
Apart from analysing consumer data to rendering personalised services, chatbots are redefining how brands engage with their customers
My love for good food has made me passionate about my work. There isn’t anything that I don’t like about my job. I am doing what I love.
With innovation at its core, MTR Foods has come a long way from the packaged Rava Idli Mix to investing Rs 40 crore in a new manufacturing plant for its confectionery category, Laban.
In a bid to educate consumers about the quality of salt, Tata Salt’s latest TVC borrows a rather done-to-death creative route from the ‘90s
Social media platforms are increasingly emerging as a major source for attracting, recruiting and engaging with potential candidates across sectors.
Social media as a channel for recruitment is one more addition to this decade’s suite of technology-powered advancements.
From ordering pop culture merchandise from overseas to getting a wide variety in the Indian market at competitive prices, consumers now have lots of retail options to satiate their fandom.
India’s not-so-nascent-but-not-yet-mature animation industry has come a long way over the past few decades but it is still fraught with many challenges that need to be addressed.
A lot of the effort is in the digital space which is where most of our consumers are. Digital gets a significant share of our communication spends. Digital spend is growing owing to OOH, whereas TV would be flattish.
Subin Subaiah talks about himself. Know about his off beat interests.
Skoda’s new ad highlights the fact that power can turn a situation into something either beautiful or ugly; it really is just a matter
It is A well known fact that KFC blends 11 secret herbs and spices to make the fried chicken ‘finger-lickin’ good’.
Having worked for a brewing company for the past 26 years — first in Spain and now in India — I will say that it has been a wonderful experience and I love my job!
For BrandWagon’s tenth anniversary special issue (out with Financial Express today), we have a panel of 10 experts across various industries summarising the key learnings of the past decade.
The ubiquitous smartphone streaming content of our choice is something we take for granted today. But turn back the clock just a few years and you will find that the story was very different.