Brand Wagon News

  • TJX, TJX Companies, TJ Maxx, Hurricane Harvey, Hurricane Irma, HSE, Tinder, Trump, Twitter, Twitter policy, CBS, Amazon Prime
    Around the World

    The company also launched a new brand Homesense. So while department stores and traditional retailers are facing the music, across markets, some analysts believe that growing rapidly will only help TJX.

  • Nivea, winter, Target Audience,  mobile, Nivea India, mobile
    A winter nightmare

    Nivea cleverly introduces the concept of winter odour in its new campaign to build year-round relevance. But is the creative strong?

  • Murakami, BBC, Elon Musk, movie, Rajkummar Rao, Homo Deus
    Take 5

    The last series that I watched and was compelled to binge through was Doctor Foster. I also loved Baby Driver and Rajkummar Rao in Trapped.

  • marketing, marketing in 2018, advertising, technology in India, AR-VR reality, AR industry, virtual reality, marketing systems, FMCG space, General Data Protection Regulation
    Defining advertising and marketing in 2018

    The year will see more brands using technology to their advantage with a greater focus on the human side of marketing

  • Imperial Blue, Ogilvy & Mather, IMFL market, genders, age, geographie, races, Indian Alcohol Consumption Report 2017
    Imperial Blue will be Imperial Blue

    Year after year, Imperial Blue’s advertising has managed to entertain its patrons with tongue-in- cheek humour and its signature two-line ghazal. What sets the brand apart?

  • marketing, Google India, insurance category, Wasim Akram, gen Z, automobiles, personal care, furniture, travel, leisure, hospitality, entertainment
    The ‘grey’ area of marketing

    Millennials might bring in repeat purchases for brands, but it is the older generation that has heavier wallets and higher brand loyalty. Then why do marketers often give the elderly a miss?

  • PC market, Indian PC market, Lenovo India, Lenovo, AR VR technology, GST, PC category, Lenovo India, smart devices
    ‘PC penetration in India is still very low’: Bhaskar Choudhuri, Director — Marketing, Lenovo India

    The PC market overall, even at a global level, is seeing a marginal decline. In India, it is stagnating because there is no growth but there are two-three trends emerging.

  • reality shows, impact of reality shows on the industry, reality shows and entertainment sector
    The reel and ‘real’ formula

    As most big ticket non-fiction shows complete over 8-10 years of airing with some going even up to 15, is there enough steam left or do we see the fatigue factor seeping in?

  • Anupama Mandloi article, Anupama Mandloi financial express, entertainment industry in 2018
    Survival of the fittest

    The early 2000s saw the launch and entry of big ticket, international super formats into India starting with Who wants to be a Millionaire (Kaun Banega Crorepati) followed by music, dance, variety entertainment, adventure and cookery formats.

  • mattress industry, branded mattresses industry, branded mattresses market demand
    A springier bounce for branded mattresses

    As consumers slowly become more willing to try branded mattresses, given that it is a cost-sensitive proposition, long-standing traditional players in the category are reimagining themselves

  • Vinita Jain, Vinita Jain interview, Vinita Jain biotique, biotique Vinita Jain
    ‘I love Apple devices’: Vinita Jain, Chairman, Biotique

    I am doing what I love. At Biotique, we create innovative products for the health, beauty and well-being of our customers.

  • challenges for smartphone makers, smartphone makers challenges, upcoming smartphones in 2018, 2018 upcoming smartphone
    Smartphone marketers need to be ‘smart’ in 2018

    Some of the pertinent trends and dynamics likely to dominate the smartphone and consumer electronics markets this year include AI, IoT and 5G

  • club mahindra new advertisement, club mahindra advertisement, what is the appeal of club mahindra advertisement
    Worth a yawn or two

    Club Mahindra tries to sell the idea of spending holidays with one’s extended family and build memories, but fails miserably

  • Terry Savage, Terry Savage interview, interview of Terry Savage, who is Terry Savage, Terry Savage brandwagon
    ‘The Cannes Lions model will never be replicated’: Terry Savage, Chairman, Cannes Lions

    Since November, 2017, Cannes Lions has been in the news for two things. One, Terry Savage is moving on from his role at the Festival after a 33 year-term. Two, the Festival has announced a series of changes it plans on bringing in — a start towards the Festival of tomorrow that Cannes Lions is looking to be.

  • omni channel, retail balancing act, international marketplace fighting, tech enabled economy, brandwagon
    Omni-channel retail’s balancing act

    Today, customers don’t distinguish between channels — they demand the same experience across all touchpoints. And clearly, offline retail brands are upping their game when it comes to the digital revolution.

  • digital paradigm, business online, online business, online store, offline business, brandwagon, in perspective, in perspective with shenaz bapooji, shenaz bapooji
    Being ready for the digital paradigm

    Today, we know that offline and online worlds coexist, and consumers and businesses alike are benefitting from the convergence that this big opportunity presents.

  • review corner, fomo, bms gain, movie ticket counter, bookmyshow, ad film, brandwagon
    Playing on FOMO, BMS gains

    Dialling up the fear of missing out factor that plagues the current youth generation, BookMyShow presents itself funny side up for the audience’s benefit.

  • bloggers park, in app advertising, spyglass insights, ad free streaming, brandwagon
    Reimagining the art of in-app advertising

    Can targeting gain more significance in 2018 as ‘appvertising’ attracts advertisers and audience alike?

  • johny gone down, take 5, take 5 with karan bajaj, karan bajaj, discovery networks, bel canto
    Take 5 with Karan Bajaj, SVP & GM, South Asia, Discovery Networks Asia Pacific

    Johnny Gone Down. It is my second novel to motivate myself to start writing with discipline again. The alternative would be Bel Canto.

  • matt brocklehurst, apac, google, programmatic marketing, programmatic tv, face off, face off with matt brocklehurst, brandwagon
    ‘Programmatic TV is a distinct possibility’: Matt Brocklehurst, Platforms Marketing Lead, APAC, Google

    In India, the speed at which you can get a campaign processed and live, is 30-40% quicker using Programmatic Guaranteed. So that is a massive saving in terms of man-hours.

  • alexa, after hours, mayank bhangadia, roposo, fan of alexa
    ‘I am quite a fan of Alexa’: Mayank Bhangadia, CEO & Co-Founder, Roposo

    I pretty much love everything about my job. However, at times, I do miss my first love coding, which I don’t get to do very often now owing to added responsibilities.

  • Protection against condom ads?

    MIB’s directive last month about a ban on airing condom ads (with sexually explicit content) on TV during daytime received mixed reactions from all
    sections of societies, bringing with it a debate on ‘sanskaar’, restricting creative liberty and even the issue of population control.
    BrandWagon speaks with four stakeholders to get a sense of what has prompted these reactions.

  • amazon, walmart, shipt, instagram, millebbial women, digitally savvy women, CommInsure, facebook, facebook 2018, misleading ads, misleading advertisement
    Around the world

    With an aim to stay competitive with the likes of Amazon and Walmart by offering same-day deliveries, Target has acquired technology start-up Shipt for $550 million in an all cash deal.

  • GST, GST savings, Finance Minister, restaurant industry, ITC, Government of India, revenue secretary, agri produce, agriculture sector, organised restaurant industry,  indirect employment
    Beyond the GST smokescreen

    There has been a lot of noise and debate recently about the changes to GST made in November and specifically, the way it has played out in the restaurant industry.

  • FMCG sector, Indian economy, GST regime, FMCG players, Himachal Pradesh, industry stakeholders, GST rates on goods, consumer goods firms, National Anti-Profiteering authority
    FMCG sector, and the common man’s woes

    November 8, 2016 and July 1, 2017 stand out as landmark dates in the history of the Indian economy.

  • Demonetisation, GST, GDP growth, tax structures, one India one tax, Consumption, input tax credit, gst impact on restaurants, government taxes
    2017 hasn’t been a very happy year for us

    Demonetisation in November, 2016 was a great effort with a very positive vision, but I guess the effect of it was not very well envisaged.

  • demonetisation, gst,  Jio, VoLTE, Maslow, Biba, Lloyd washing machines, Manyavar, DNA, corporate India, ARPUs, reebok
    Empowerment works!

    Brands that banked on the empowerment theme in 2017 gained immensely. But would this be a long-term strategy?

Horoscope: By Peter Vidal

Today ( 22 Mar )This Week ( 18 Mar - 24 Mar )

SAGITTARIUS Your creative energy should now be at a peak, but not perhaps because the stars are all on your side. On the contrary, challenging romantic stars remind us of the cliché that all great art stems from… read more