Brand Wagon News

  • Life Insurance Corporation: Yours Truly

    Those who measure a brand’s profile through its advertising may find the Life Insurance of India, or LIC…

  • Maruti Suzuki: Long Drive

    What would you call a brand that has weathered many storms and remained as strong as ever…

  • The year of many things…

    It was a political campaign that changed the rules of communication between brands & consumers. 2014 was not about eye-catching ads alone, it was the year of cutting-edge brand conversations

  • The best ads 2014

    Not a fiery speech but a stammering monologue. It gets him rousing applause. And we drink to that. Does that ring a bell?

  • Eyeing the eyes

    With BARC’s new audience measurement system ready to make its debut, it’s a new dawn breaking on audience metrics in the television broadcast sector. But for other media such as print, radio or out of home, it’s a lot like the dark ages

  • Online’s offline overture

    E-commerce companies take omni channel route to boost sales; open brick-and-mortar stores to engage directly with customers

  • India market is good at balancing rigour and magic: Lindsay Pattison, Global CEO, Maxus

    It was around mid-October when Dominic Proctor, the global president of GroupM, the holding company for all the media agencies of marketing communications conglomerate WPP, announced that Lindsay Pattison would become the new global CEO for the world’s fastest growing media agency Maxus, thereby replacing Vikram Sakhuja who is expected to move into a larger […]

  • Bits by Bits

    Hero MotoCorp ropes in Tiger Woods as global brand ambassador

  • Old stories, new lessons

    With new films unable to hold viewers’ interest movie channels are falling back upon old flicks. Regional cinema could hold the key to bringing back the audiences

  • Creating new value for clients is my high: V Balakrishnan

    V Balakrishnan EGM  Marketing,  Konica Minolta Business Solutions India 1. The job: Twenty days on the road, a new city every day, new customers, new challenges, new exhibitions and events. An exhilarating mix of challenges, opportunities, new ideas, passion for excellence and leading a great team that converts these collection of ideas into ground level […]

  • Home Truths

    Rusks are at the bottom of the biscuits category but with this campaign, Britannia has brought them into a new trajectory

  • The clothes line

    Higher margins and the ability to build a loyal customer base has seen online apparel emerge as one of the most important segments in the e-commerce sector. Even as they continue to sell branded apparel, a slew of start-ups in this segment are now coming out with private labels as they experiment with new business models

  • Vanity fair

    BrandWagon checks out some of the big online fashion stores that are getting the eyeballs and the moolah

  • Treading with Caution

    A private label placed along with the established brands in the same marketplace enables the e-tailer to leverage
    the adjacent brand for value with discerning buyers who are seeking products at a relatively lower cost

  • Mind Games

    Nielsen flags off neuroscience lab in India; plans to measure brainwaves to guage consumer response

  • “My best friend is an organiser”

    It is cliched but it’s true—when you truly love your job you don’t have to work a single day of your life!

  • Kids’ stuff

    With the target customer anyone who feels young , the Paper Boat film tugs at everyone’s heartstrings, taking them back to childhood

  • “Social media is an animal you cannot control”

    Dentsu Aegis Network (DAN), is striving to become one of the top three agencies in India in the next three years

  • Future of mobile marketing is augmented reality

    There are tons of apps featuring augmented reality, available for everything from gaming to driving to furniture arrangement

  • The number game

    Brands are listening in to consumer coversations on social media to get crucial insights on what they want and are tweaking their marketing strategies accordingly. And it is yielding results

  • The default man: Abhijit Avasthi, Ogilvy & Mather

    Avasthi last month resigned as the national creative director at O& M, and is now planning to launch his own venture.

  • Fight for eyeballs

    With the young urban Indian hooked onto online videos, television is scrambling to keep its flock together. From catch-up programmes for loyal viewers to add-on digital videos to channel apps and creating branded content online, broadcasters are looking at ways to re-build themselves as holistic media brands

  • I expect to see more acquisitions in the next 2-3 years: Saurabh Bhatia, Vdopia

    The rumour mills have been abuzz with reports of Yahoo! Inc acquiring BrightRoll, a programmatic buying and selling platform for mobile video advertising, for $700 million.

  • Trash it!

    Fastrack takes a cue from Modi’s Swachh Bharat Abhiyaan to connect with the youth in its latest ad…

  • Over a time the brand tends to grow on you: Shashank Surana, DS Group

    After hours with Shashank Surana, Sr GM- New Product Development, DS Group.

  • Beacon of Hope

    Beacons micro-location technology can identify a person’s presence using low powered Bluetooth emitters. Already brands such as Apple, Starbucks and Macys are using it to revolutionise in-store experiences

  • Online sales: Bouquets …

    78% consumers checked reviews of e-commerce websites before shopping online this festive season 39% consumers preferred Flipkart for shopping this Diwali Flipkart & Snapdeal controlled major market share despite the presence of international players, Indian websites   Mobile phones & consumer electronics were the top selling products 55% said they preferred phones to reach out to customer […]

Horoscope: By Peter Vidal

Today ( 24 Nov )This Week ( 19 Nov - 25 Nov )

SAGITTARIUS Your creative energy should now be at a peak, but not perhaps because the stars are all on your side. On the contrary, challenging romantic stars remind us of the cliché that all great art stems from… read more