Tata Sky’s daily love story ad campaign stands out for the direct connect with the “daily” nature of its new recharge voucher
After hours with Anushree Tainwala Marketing Director, Samsonite South Asia Pvt. Ltd.
E-commerce is a very interesting and exciting space to be in. The competition is really fierce and somewhere we chose to become…
Jabong’s latest ad affirms fashion as a mode of unorthodox expression, and gets people talking
The advertising community’s annual jamboree was a fine balance between the real and the virtual. Industry bigwigs tell Brandwagon what caught their attention at Goafest 2015, the sore points and how the festival can be made better…
Taking a cue from this, broadcasters are using sporting events such as the ICC World Cup and Indian Premier League (IPL) 2015…
Leaving all controversies behind, the IPL has proved once again why it is feted by viewers and advertisers alike. And MSM, the official broadcaster , is basking in the reflected glory
If inspiring laughter was the objective of the new campaign created for light snack brand Perk,it fails in accomplishing the goal. The brand, however, has done well in choosing an ambassador in young Bollywood actor Alia Bhatt. Her own laughter stays with audience much after the film is over. We like the tagline, too.
Exuberance, high energy and constant challenges bringing newer opportunities define by my job 24X7.
Handset maker Gionee will spend R225 cr on its marketing this year. It has already bet R60-65 cr on IPL
It is sad that even as it completes 10 years of its existence, Goafest continues to be marred by petty politics and polarization.
With air time being on a premium, a 10 second ad was more of a compulsion for brands than a choice. Digital has broken that barrier. Brands now are coming up with long form stories to strike a chord with consumers.
for any brand, today, the power of social media is in the fact that i can get my customers to say good things about me. this in turn gets me good business.
With cross-channel, content-centric and yet integrated campaigns, social media marketing ecosystem is going to become more complex in the near future.
Fast-paced digital businesses are what I have been involved with for the last 14-odd years of my career…
Paper Boat is all set for the summer with new variants even as rivals play catch-up
Snapdeal’s new ad focuses on the role it plays in the life of Indian consumers and thus stands out in the clutter
There is a science and an art to big data and the one that masters both emerges the winner
newspapers in India need to start charging readers for digital content and they need to do this right away. If given for free for too long, readers may never pay for the content online.”
Television home shopping is witnessing a resurgence with new channels coming in. Even e-tailers have jumped into the fray while established channels experiment with online versions
I love thinking about new opportunities, frontiers, ways of expansion and identifying challenges…
The latest entrant in the general entertainment genre, &TV, from the house of Zee Entertainment Enterprises Ltd…
The Vodafone ad tells the story of technology and, in the process, touches hearts
With BARC set to roll out its new audience measurement system, the television and media industry readies for a brave new world
Sometimes the smallest of tweaks is all that’s needed to unlock that next level and turn an entry from an awards contender to an award-winner
As more Indians join the smartphone brigade, e-commerce companies are changing tack with mobile applications taking centre stage
The e-commerce space involves a heady mix of interests—passion for business, brands, consumer behaviour, retailing, design and all things related to technology