Brand Wagon News

  • magnet, advertisement, India
    Chick magnet for the budget conscious

    A new commercial by Set Wet gel looks to position hair gels as a cool product to score some brownie points with women, recycling the age old thought but with a strategic twist.

  • Jumboking, Jumboking burgers, desi burger, Burger King, KFC, McDonald’s, Indian vada pav brand, Jumboking Foods, Dheeraj Gupta, indian burger, fast food dish, indian fast food dish, Wazir Advisors, Jumboking turnover, juboking loyalty programme
    Jumbo aspirations for the desi burger

    With the changing consumer landscape, India’s homegrown vada pav chain Jumboking has recast its staple product into a modern Indian burger and plans to take it big nationally, come 2019.

  • mens grooming market, mens grooming market in india, womens beauty care market, male consumer, make beautycare customers, moisturising cream for men, sunscreen lotion for men, Indian men, men grooming experience
    Of the fair and handsome…

    The men’s grooming market is currently at a nascent stage as compared to the women’s beauty care market. The male consumer is getting more aware about the kind of products or services available in the market.

  • beauty care for men, men beauty care, men beauty care products, men beauty care in india, men beauty care industry, male consumer, mens grooming, mens grooming in india, L’Oréal’s Garnier, L’Oréal’s Garnier men, L’Oréal India shares, shaving industry
    From Boys to Men

    From borrowing products from women’s beauty care kits, the male consumer in India is finally coming into his own in the grooming space with products and services being designed to cater to his specific needs.

  • Vivek Bhargava, DAN Performance Group, Vivek Bhargava inspiration, about Vivek Bhargava, who is Vivek Bhargava, Vivek Bhargava hobbies
    Take 5 with Vivek Bhargava CEO, DAN Performance Group

    Black Mirror is the most awesome dark depressing show you can ever watch. I recommend starting with the last episode of season three and watching it backwards.

  • kids channel, kids channel in india, new age kids channel, new age kids channel in india, changes in kids channel, challenges in kids channel, drawback of kids channel, kids channel in digital era, entertainment channels, programmes for kids, kids programmes
    Dear marketers, let’s treat kids as kids

    A family celebration which I attended recently, ended on a very sweet note — a decadent three-layered dessert. Its creator was my nine year-old niece! Our jaws dropped along with our spoons and before we could congratulate her, she proudly added, “This is nothing!

  • Luminous’ latest TVC, Luminous TVC, Luminous latest ad, Luminous ad, Luminous Fans, Nazar Uthao, Sachin Tendulkar, Sachin Tendulkar in Luminous ad, Sachin Tendulkar in Luminous TVC, luminous ad humour element
    A refreshing breeze

    Luminous’ latest TVC for its range of fans is gripping and delivers a good dose of laughter. But will being cheeky alone help the brand grab attention?

  • Roch Dsouza, Brand Factory, Future Group, retail stores chain, retail stores, future group retail stores, discounts, discounts in retail industry, Ed Hardy and Charles & Keith, retail business in festive season, retail industry in festive season, festive season offers in retail stores, content marketing in retail, ecommerce war, online shopping, online retailing, retail consumer behaviour, loyalty programmes, loyalty programmes in retail
    We have built Brand Factory purely on trust: Roch Dsouza, CMO, Brand Factory

    Opened with an endeavour to raise the bar of experiences when it comes to ‘brand + bargain shopping’, Future Group’s chain of retail stores Brand Factory is eyeing long-term growth by playing on the Indian need for aspirational brands.

  • saffola masala oats, urban markets, Marico, TV commercial of saffola, The Tasty Way to Stay Fit, review of saffola advertisments
    Taking on the instant taste battle

    Not deviating from the oft-repeated ‘healthier’ snacking idea for the category, Saffola Masala Oats fails to add a new flavour to its latest communication

  • PayPal, Apple, amazon, facebook, google, Amazon Payments, pay pals, Digital Bank, Bank marketing, nike, FreeCharge
    Will banks get ‘Amazoned’?

    With millennials preferring ease of use, will banks in India be able to stand up to the challenge of being as tech-savvy as their retail banking customers?

  • Peter Zhai, Huawei India Consumer Group, Indian market, Huawei Consumer Business Group, india, Flex India, Honor Holly 3, e-brand 
    ‘Tapping this vast country’s potential is challenging’

    Realising the massive potential in India, Chinese smartphone brands have been aggressively increasing their presence in the market.

  • Rahul Singh, CEO and Founder, The Beer Café, after hours with Rahul Singh, CEO and Founder, The Beer Café
    After hours

    Rahul Singh, CEO and Founder, The Beer Café

  • Indian GEC space, Balika Vadhu, Diya Aur Baati Hum, Mahabharata, Laut Aao Trisha, Sahara One, SAB TV, zee tv, Euro RSCG, Des Main Nikla Hoga Chand, small screen
    Superstars of the small screen

    The Indian GEC space has been seeing some innovative concepts and engaging narratives. Be it the recreation of Mahabharata or the social issue-led Balika Vadhu or Diya Aur Baati Hum, the family drama Yeh Rishta Kya Kehlata Hai or the thriller Laut Aao Trisha, new age creative masterminds — smaller production houses — are changing the face of Hindi programming.

  • Take 5 with Nisha Narayanan

    In India, I love travelling to the North East. I have been there many times and every time I go there, I only land up loving it even more.

  • Paytm, Shopping, digital payments
    Shopping gets a new address

    The ad further talks about the transition from offline to online shopping by showcasing a man searching for a certain size of a shirt in a shop.

  • mid-sized agency, India, Srija Chatterjee
    I believe we are a mid-sized agency in India: Srija Chatterjee, MD, Publicis Worldwide India

    From rolling out Marcel in the country to the merging of Publicis Ambience and Publicis Capital to form Publicis India, it has been a busy year for Publicis Worldwide India.

  • Animation, animation in india
    Animatedly speaking

    Today, animation isn’t just about cartoons. India witnessed its first-ever animation movie in colour, The Banyan Deer, in 1957, and the rest as they say, is history.

  • Adidas, Adidas shoes, Oktoberfest
    Adidas’ plan to cover your feet at Oktoberfest

    These special sneakers are usually released as a limited edition. In July this year, Adidas had launched its Crazy Explosive line in Las Vegas-inspired colourway, wherein the high-performance hoops shoes were inspired by the city of glitz.

  • Enfield Bullet, share
    Enfield Bullet captures my maximum mind share

    Catching up on trends before the competition is like a game of treasure hunt, which ends with rewards of numbers for that season. Yes, it is not a job for me.

  • The Modern Day Mad Men

    Ad agencies, in order to be the most effective solutions provider to advertisers, are not only evolving their offering but also investing in people who can bring the right expertise to the table. Enter: previously unheard of designations and roles.

  • Title Pollution to Title Invention

    Companies can be very creative with titles. But often, these titles vary across industries. In some, the VP is an entry level title (Citibank once even had a VP, Telex. No, I am not joking).

  • digital movie, movie marketing, digital marketing, digital movie marketing, movie audience
    How digital movie marketing helps invite audiences

    With various digital tools available, real time movie marketing is seeing more innovation than ever.

  • Cookie monster: Premium category gets crunchier

    As consumers look for more variants and quality products, premium biscuits have seen an overhaul over the years to be one’s first choice.

  • Take five with Vinod Thadani of Mindshare

    Vinod Thadani Chief Digital Officer, Mindshare Movies I’d like to watch again Sarkar, The Wolf of Wall Street, Catch Me if You Can, 3 Idiots and Sholay My inspiration is Azim Premji If not in this profession, I would have been an… Air Force pilot A famous quote I swear by “If people are not […]

  • adapt your business, licensing industry, consumer products, offline retail, online retail
    It is about adapting your business to the territory: Dan Frugtniet, VP, Licensing & Business Development, Viacom International Media Networks

    Dan Frugtniet, VP, Licensing & Business Development, Viacom International Media Networks

  • Not your cup of tea, cup of tea, exam pressure, exam stress, examination stress, examination pressure, exam pressure and stress, peer pressure, peer pressure of examination, peer pressure from parents, peer pressure of good performance
    Not your cup of tea?

    Attempting to give sports education its due importance, Tata Tea’s latest TVC for Jaago Re 2.0 stretches its social responsibility positioning a tad too far.

  • LED-powered seesaws, vent hoardings, banners, Wizcraft International
    Going live and branded!

    With the live events space proliferating, brands are going beyond vanilla sponsorships to drive engagement with audiences in India.

Horoscope: By Peter Vidal

Today ( 25 Nov )This Week ( 19 Nov - 02 Dec )

SAGITTARIUS Your creative energy should now be at a peak, but not perhaps because the stars are all on your side. On the contrary, challenging romantic stars remind us of the cliché that all great art stems from… read more