Brand Wagon News

  • digital paradigm, business online, online business, online store, offline business, brandwagon, in perspective, in perspective with shenaz bapooji, shenaz bapooji
    Being ready for the digital paradigm

    Today, we know that offline and online worlds coexist, and consumers and businesses alike are benefitting from the convergence that this big opportunity presents.

  • review corner, fomo, bms gain, movie ticket counter, bookmyshow, ad film, brandwagon
    Playing on FOMO, BMS gains

    Dialling up the fear of missing out factor that plagues the current youth generation, BookMyShow presents itself funny side up for the audience’s benefit.

  • bloggers park, in app advertising, spyglass insights, ad free streaming, brandwagon
    Reimagining the art of in-app advertising

    Can targeting gain more significance in 2018 as ‘appvertising’ attracts advertisers and audience alike?

  • johny gone down, take 5, take 5 with karan bajaj, karan bajaj, discovery networks, bel canto
    Take 5 with Karan Bajaj, SVP & GM, South Asia, Discovery Networks Asia Pacific

    Johnny Gone Down. It is my second novel to motivate myself to start writing with discipline again. The alternative would be Bel Canto.

  • matt brocklehurst, apac, google, programmatic marketing, programmatic tv, face off, face off with matt brocklehurst, brandwagon
    ‘Programmatic TV is a distinct possibility’: Matt Brocklehurst, Platforms Marketing Lead, APAC, Google

    In India, the speed at which you can get a campaign processed and live, is 30-40% quicker using Programmatic Guaranteed. So that is a massive saving in terms of man-hours.

  • alexa, after hours, mayank bhangadia, roposo, fan of alexa
    ‘I am quite a fan of Alexa’: Mayank Bhangadia, CEO & Co-Founder, Roposo

    I pretty much love everything about my job. However, at times, I do miss my first love coding, which I don’t get to do very often now owing to added responsibilities.

  • Protection against condom ads?

    MIB’s directive last month about a ban on airing condom ads (with sexually explicit content) on TV during daytime received mixed reactions from all
    sections of societies, bringing with it a debate on ‘sanskaar’, restricting creative liberty and even the issue of population control.
    BrandWagon speaks with four stakeholders to get a sense of what has prompted these reactions.

  • amazon, walmart, shipt, instagram, millebbial women, digitally savvy women, CommInsure, facebook, facebook 2018, misleading ads, misleading advertisement
    Around the world

    With an aim to stay competitive with the likes of Amazon and Walmart by offering same-day deliveries, Target has acquired technology start-up Shipt for $550 million in an all cash deal.

  • GST, GST savings, Finance Minister, restaurant industry, ITC, Government of India, revenue secretary, agri produce, agriculture sector, organised restaurant industry,  indirect employment
    Beyond the GST smokescreen

    There has been a lot of noise and debate recently about the changes to GST made in November and specifically, the way it has played out in the restaurant industry.

  • FMCG sector, Indian economy, GST regime, FMCG players, Himachal Pradesh, industry stakeholders, GST rates on goods, consumer goods firms, National Anti-Profiteering authority
    FMCG sector, and the common man’s woes

    November 8, 2016 and July 1, 2017 stand out as landmark dates in the history of the Indian economy.

  • Demonetisation, GST, GDP growth, tax structures, one India one tax, Consumption, input tax credit, gst impact on restaurants, government taxes
    2017 hasn’t been a very happy year for us

    Demonetisation in November, 2016 was a great effort with a very positive vision, but I guess the effect of it was not very well envisaged.

  • demonetisation, gst,  Jio, VoLTE, Maslow, Biba, Lloyd washing machines, Manyavar, DNA, corporate India, ARPUs, reebok
    Empowerment works!

    Brands that banked on the empowerment theme in 2017 gained immensely. But would this be a long-term strategy?

  • Bollywood, entertainment industry, digital audiences, indian cinema, OTT platforms, Red Chillies Entertainment, Indian film industry, content creators
    Bollywood, beyond the box office

    Having a problem releasing your controversial movie in cinema halls/TV? OTT might just be your solution. What’s more, the limitation on the number of screens in the domestic market has filmmakers resorting to the online medium to aim for a wider release

  • Newsmakers 2017

    BrandWagon handpicks some of the big-bang developments that made headlines this year

  • Take 5, take 5 with Rajiv Dingra, Rajiv Dingra, WATConsult
    Take 5

    I love Amsterdam and want to go to Iceland.

  • pizza, foodie, Pizza Huts, Domino’s, KPMG’s India’s Food Service Industry, restaurants, Old Monk pizza
    The pizza next door

    While international pizza brands were responsible for creating the pizza eating culture and occasion in India, the excitement in the category is coming from homegrown players who are willing to experiment.

  • delicious, kitchen, ad campaign, Suhana Masala
    The ‘delicious’ secret plan

    Not having a preachy mother or neighbour instructing others on how to make home food ‘tastier’ is what makes Suhana Masala’s ad film stand out.

  • clothing brands, fashion brands, Zara, H&M, M&S, Vero Moda, malls across metros, CAGR, South India, Lifestyle 
    Shifting winds of small-town retail

    Most large global brands have recognised this opportunity and after stabilising operations in the metros, are focussing on non-metros for the next wave of growth.

  • Titan, World of Titan, Fastrack and Raga, Fastrack, S Ravi Kant, Ravi Kant, Watches & Accessories, Titan Company, smartwatch, smartwatch segment, Indian smartwatch market
    ‘Fastrack is our fastest growing brand’: S Ravi Kant, CEO, Watches & Accessories, Titan Company

    Titan has always been a consumer driven company; there have been times when we have brought in a new trend. We won’t call Titan a traditional brand as such because we have always invested a lot in consumer research and spent quite a bit of time and energy in understanding the consumer.

  • Big shops, small towns, discount, Zara or H&M, Fashion, Retail Industry in India, fashion Industry in India, CAGR, Marks & Spencer
    Big shops, small towns

    With standard business coming in from metros, high-street fashion brands are looking for greener pastures in non-metros. So far, the move seems to be paying off, but there is still a long road ahead

  • Brands, branding, Social Heart, brand message, Hindustan Unilever, consumer, rational reason
    Branding with a Social Heart

    Being socially relevant is turning out be as important as being emotional and rational for brands in their attempt to make a positive impact on consumers.

  • It’s all music to the ears

    Tunnels, space and AI — conquering these might seem tough enough, but not for Elon Musk who through The Boring Company has also managed to sell over 30,000 hats as of December 11, 2017.

  • ‘I am not a morning person’: Gunjan Soni, Head — Jabong

    I am in love with my job. It doesn’t even feel like a job! It’s rare to find an opportunity where you are in an industry that’s at an inflection point and therefore, no set rules apply. I love the speed, the ability to shape consumer behaviour and habits, and being at the cutting edge of tech innovations.

  • sports teams fan community, sports licensing, sports players line of products
    For the love of fans

    It is a well-known fact that the foundation of any successful licensing programme is based on the fan community.

  • special line of tinkle merchandise, tinkle magazine TV program
    Tinkle, Tinkle little star

    In the hope of reviving the 37 year-old brand, ACK Media has launched a special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. TV programming is also on the anvil

  • merchandise sales, Licensing Industry Merchandisers Association
    Wear the Game

    With audiences going gaga over various sports and leagues, is the popularity translating into merchandise sales as well?

  • F and B sector social crowd, F and B unique initiatives online
    How the F&B sector is courting the social crowd

    From Dunkin’ Donuts to McDonald’s, F&B brands are attempting unique initiatives online. Are marketers taking note?

Horoscope: By Peter Vidal

Today ( 26 Feb )This Week ( 25 Feb - 03 Mar )

SAGITTARIUS Your creative energy should now be at a peak, but not perhaps because the stars are all on your side. On the contrary, challenging romantic stars remind us of the cliché that all great art stems from… read more