Today, we know that offline and online worlds coexist, and consumers and businesses alike are benefitting from the convergence that this big opportunity presents.
Dialling up the fear of missing out factor that plagues the current youth generation, BookMyShow presents itself funny side up for the audience’s benefit.
Can targeting gain more significance in 2018 as ‘appvertising’ attracts advertisers and audience alike?
Johnny Gone Down. It is my second novel to motivate myself to start writing with discipline again. The alternative would be Bel Canto.
In India, the speed at which you can get a campaign processed and live, is 30-40% quicker using Programmatic Guaranteed. So that is a massive saving in terms of man-hours.
I pretty much love everything about my job. However, at times, I do miss my first love coding, which I don’t get to do very often now owing to added responsibilities.
MIB’s directive last month about a ban on airing condom ads (with sexually explicit content) on TV during daytime received mixed reactions from all
sections of societies, bringing with it a debate on ‘sanskaar’, restricting creative liberty and even the issue of population control.
BrandWagon speaks with four stakeholders to get a sense of what has prompted these reactions.
With an aim to stay competitive with the likes of Amazon and Walmart by offering same-day deliveries, Target has acquired technology start-up Shipt for $550 million in an all cash deal.
There has been a lot of noise and debate recently about the changes to GST made in November and specifically, the way it has played out in the restaurant industry.
November 8, 2016 and July 1, 2017 stand out as landmark dates in the history of the Indian economy.
Demonetisation in November, 2016 was a great effort with a very positive vision, but I guess the effect of it was not very well envisaged.
Brands that banked on the empowerment theme in 2017 gained immensely. But would this be a long-term strategy?
Having a problem releasing your controversial movie in cinema halls/TV? OTT might just be your solution. What’s more, the limitation on the number of screens in the domestic market has filmmakers resorting to the online medium to aim for a wider release
BrandWagon handpicks some of the big-bang developments that made headlines this year
I love Amsterdam and want to go to Iceland.
While international pizza brands were responsible for creating the pizza eating culture and occasion in India, the excitement in the category is coming from homegrown players who are willing to experiment.
Not having a preachy mother or neighbour instructing others on how to make home food ‘tastier’ is what makes Suhana Masala’s ad film stand out.
Most large global brands have recognised this opportunity and after stabilising operations in the metros, are focussing on non-metros for the next wave of growth.
Titan has always been a consumer driven company; there have been times when we have brought in a new trend. We won’t call Titan a traditional brand as such because we have always invested a lot in consumer research and spent quite a bit of time and energy in understanding the consumer.
With standard business coming in from metros, high-street fashion brands are looking for greener pastures in non-metros. So far, the move seems to be paying off, but there is still a long road ahead
Being socially relevant is turning out be as important as being emotional and rational for brands in their attempt to make a positive impact on consumers.
Tunnels, space and AI — conquering these might seem tough enough, but not for Elon Musk who through The Boring Company has also managed to sell over 30,000 hats as of December 11, 2017.
I am in love with my job. It doesn’t even feel like a job! It’s rare to find an opportunity where you are in an industry that’s at an inflection point and therefore, no set rules apply. I love the speed, the ability to shape consumer behaviour and habits, and being at the cutting edge of tech innovations.
It is a well-known fact that the foundation of any successful licensing programme is based on the fan community.
In the hope of reviving the 37 year-old brand, ACK Media has launched a special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. TV programming is also on the anvil
With audiences going gaga over various sports and leagues, is the popularity translating into merchandise sales as well?
From Dunkin’ Donuts to McDonald’s, F&B brands are attempting unique initiatives online. Are marketers taking note?