Between content, emerging trends and technologies, big data, analytics, and ever evolving strategies, there are a lot of things pulling businesses in different directions, making it challenging times to be in.
The popularity of high school basketball is immense. A Statista report claims that more than five lakh boys and over four lakh girls were part of high school basketball teams during the 2016-17 season.
Can Facebook’s decision to revert to its original style of news feed (more posts from friends and less from organisations) alter revenues and strategies for content publishers? BrandWagon speaks to four industry experts to gauge what this will mean for brands
The thing I love the most about my job is that we develop, manufacture and market products that make a meaningful difference in a patient’s life across the world.
IDFC is out with another cheeky campaign striking a blow to the often serious toned BFSI ads
Nissan and Datsun aren’t terribly old in India; since their launch, the two car brands from the Nissan Motor India stable have distinctly targeted two different customer sets. While for Nissan, the focus is on tier I and metros, Datsun is looking to make deeper inroads into the heart of the country. Jerome Saigot of Nissan Motor India speaks with BrandWagon’s Shinmin Bali on the small town push for Datsun, the 2020 aim and becoming an ‘accessible’ brand.
13 Reasons Why — the writing is simply amazing.
Digital might be a go-to medium for your ads, but many may not be utilising the platform well enough to extract a better bang for their buck
The global advertising industry is not just becoming increasingly mobile-first, but also app-first. Advertisers are continuously shifting their digital advertising budgets to apps, and as a result, in-app accounted for 96% of global ad spend on the Smaato platform in Q3 2017.
Discovery is entering a very competitive genre. The genre is extremely dependent on numbers; while advertisers will sample, premium rates only come in if it is a big reality show
The mobile ad ecosystem is undergoing a huge metamorphosis, with the rise of newer ad formats every day. But do marketers fully understand what mobile can do for them?
Retail is a mix of science, art and lots of math thrown in to drive a profitable P&L. It is important to be always on the move, both mentally and physically, to challenge the status quo, and to keep moving the goal post.
The company also launched a new brand Homesense. So while department stores and traditional retailers are facing the music, across markets, some analysts believe that growing rapidly will only help TJX.
Nivea cleverly introduces the concept of winter odour in its new campaign to build year-round relevance. But is the creative strong?
The last series that I watched and was compelled to binge through was Doctor Foster. I also loved Baby Driver and Rajkummar Rao in Trapped.
The year will see more brands using technology to their advantage with a greater focus on the human side of marketing
Year after year, Imperial Blue’s advertising has managed to entertain its patrons with tongue-in- cheek humour and its signature two-line ghazal. What sets the brand apart?
Millennials might bring in repeat purchases for brands, but it is the older generation that has heavier wallets and higher brand loyalty. Then why do marketers often give the elderly a miss?
The PC market overall, even at a global level, is seeing a marginal decline. In India, it is stagnating because there is no growth but there are two-three trends emerging.
As most big ticket non-fiction shows complete over 8-10 years of airing with some going even up to 15, is there enough steam left or do we see the fatigue factor seeping in?
The early 2000s saw the launch and entry of big ticket, international super formats into India starting with Who wants to be a Millionaire (Kaun Banega Crorepati) followed by music, dance, variety entertainment, adventure and cookery formats.
As consumers slowly become more willing to try branded mattresses, given that it is a cost-sensitive proposition, long-standing traditional players in the category are reimagining themselves
I am doing what I love. At Biotique, we create innovative products for the health, beauty and well-being of our customers.
Some of the pertinent trends and dynamics likely to dominate the smartphone and consumer electronics markets this year include AI, IoT and 5G
Club Mahindra tries to sell the idea of spending holidays with one’s extended family and build memories, but fails miserably
Since November, 2017, Cannes Lions has been in the news for two things. One, Terry Savage is moving on from his role at the Festival after a 33 year-term. Two, the Festival has announced a series of changes it plans on bringing in — a start towards the Festival of tomorrow that Cannes Lions is looking to be.
Today, customers don’t distinguish between channels — they demand the same experience across all touchpoints. And clearly, offline retail brands are upping their game when it comes to the digital revolution.