India is predominantly a local language content consumption market with Hindi, Tamil, Bengali, Marathi, etc ruling the charts; and English language content will always have a limited audience footprint.
The association with ambassadors and the peppy tune of Selfiestan featuring Alia Bhatt and Virat Kohli has helped Gionee to hit a user base of 1.25 crore in India.
President Francis J Underwood, in the latest season of the popular US drama House Of Cards famously said, “Let there be chaos!” And chaotic times are indeed ahead for the English entertainment and movie genres in the Indian television industry.
I have three professional gurus. The first was Shunu Sen who taught me that the consumer had to be at the centre of any business.
Satya Raghavan, Head of Entertainment Content, YouTube, talks about the recent developments in the Indian market and emerging trends. Edited excerpts.
The advertising industry’s new creative mojo is helping create products and solutions for a society that is looking to break away from the existing status quo.
“Power, time, gravity, love. The forces that really kick ass are all invisible.” — From Cloud Atlas by
Marico’s campaign for its new range of products for men seeks to prioritise male grooming, but is combining valour with vanity the right way to gel with its TG?
When an organisation’s culture is questioned — the ramifications can be multiple; from investors losing confidence to consumers shying from using your services. Uber, reeling from various scandals that have surfaced over the past few months, is also witnessing a weakening leadership
For Chinese smartphone behemoths, tie-ups with Indian sports leagues are perhaps the right move to reach target audiences. But are they going overboard by splurging their ad dollars?
A youngster in Ludhiana will want to own a phone his cricketing heroes are endorsing. It suddenly makes an alien brand seem relatable to them.
Often referred to as the ‘Father ofModern Strategy’ Michael Porter, Bishop William Lawrence University Professor at Harvard Business School,was in India recently and spoke to BrandWagon on myriad topics.
With consumption patterns shifting across platforms globally, audience measurement systems are also witnessing an evolution where the rules of measurement are being re-written.
The weekend means time for my family and friends, he says
The radio industry is a very small part of the broadcasting universe. At Rs 2,300 crore, we comprise about 5% of the broadcasting sector in India.
A quick hit on the internet about ‘Crocs are…’ brings forth auto-complete suggestions that range from ‘ugly’ to ‘awesome’, ‘cool’ to ‘back’, or even ‘bad’ to ‘us’.
MUMBAI-BASED HOME textiles brand Welspun has its task cut out for FY2017-18. With an aim to be a $2 billion, debt-free company by 2020, the company is weaving strategies for global growth and expansion.
I love my work because it is a different day, every day. The continuous challenge at the workplace keeps me excited and on the go. However, my hectic schedule and extensive travel routine can be challenging sometimes.
A few decades back, ‘advertising’ holding companies moved on from holistic offerings to become specialist agencies like creative, media and PR with an aim to unlock value, market capitalisation and buying power.
With 3% of digital inventory accounting for 10% of OOH (out-of-home) spends, India is on the cusp of high growth.
The ad showcases various women in different situations such as walking in high heels, presenting a bouquet of flowers to a soldier or crying in public, with a voiceover saying things like, “Aren’t you glad that you were born a woman?
“I don’t read books, I prefer listening to them on Audible. I am currently reading How Google Works by Eric Schmidt, and A Long Road To Freedom, Nelson Mandela’s autobiography.” says Rajdeepak Das, CCO, Leo Burnett, South Asia.
With booming digital video consumption, telecom and DTH operators don’t want to miss the bus and have launched their own OTT platforms. Will these ancillary players manage to grab a share of the OTT pie?
Under the thought umbrella Ab Har Taste Apna, Maggi’s new variants tastefully employ the local flavours of India.
Engagement comes in various forms but nothing is more captivating than videos. We decode this video revolution, which is spreading its wings far and wide across formats and mediums.
I love the whole process of dealing with our customers. I am not a fan of Monday morning Skype calls with my boss, says Swarovski.
A combination of the distribution strength and established payments network of telecom and DTH operators along with the content creation capabilities of large media houses could help in providing a superior experience to the user.