Brand Wagon News
  • Titan: In tune with time

    A modern Indian couple tries to make the most of the festival of lights in Paris with no one but each other for company…

  • Vodafone-s
    Vodafone: Let’s talk

    In a category where the only way one vendor can differentiate itself from the other is through distinct communication…

  • Star India: God of small screen

    Getting the cricket-crazy Indian sports fan to watch the not-so-gentlemanly game of kabbadi would have seemed…

  • Hindustan-Uniliver-s
    Hindustan Unilever: The strategist

    Even as media continues to shower all its attention on the new age marketers in the e-commerce and technology space…

  • Snapdeal: The challenger

    It’s a proud number two in a market where long term winners and losers are yet to be decided…

  • Flipkart-s
    Flipkart: Delivery boys

    It wasn’t too long ago that the idea of shopping over the internet instigated fear in consumers’ minds instead…

  • Narendra Modi said the on-going Assembly election in Jharkhand will decide the future of the mineral-rich state and appealed to the people of Jharkhand not to treat it as an ordinary poll. (PTI)
    Narendra Modi: Salesman of the year

    He is the undisputed salesman of the year. From a tainted local brand to one with global appeal, Narendra Modi…

  • Marketing-s
    Top marketers 2014

    These are confusing times for marketers. On the one hand, there is a surfeit of options that allow targeted reach to consumers…

  • Micromax-s
    Micromax: Cheap and best

    What do consumers want? Best quality products at cheapest possible rates. That’s almost an impossible target but not for Micromax. The handset maker’s calling card is high end phones at cheapest possible rates. The brand ventured into the handsets sector only in 2008, but has already emerged as the second largest handset manufacturer in India, […]

  • Life Insurance Corporation: Yours Truly

    Those who measure a brand’s profile through its advertising may find the Life Insurance of India, or LIC…

  • maruti-Swift-s
    Maruti Suzuki: Long Drive

    What would you call a brand that has weathered many storms and remained as strong as ever…

  • alia-bhatt-300
    The year of many things…

    It was a political campaign that changed the rules of communication between brands & consumers. 2014 was not about eye-catching ads alone, it was the year of cutting-edge brand conversations

  • nescafe-ad1-300
    The best ads 2014

    Not a fiery speech but a stammering monologue. It gets him rousing applause. And we drink to that. Does that ring a bell?

  • Eye-s
    Eyeing the eyes

    With BARC’s new audience measurement system ready to make its debut, it’s a new dawn breaking on audience metrics in the television broadcast sector. But for other media such as print, radio or out of home, it’s a lot like the dark ages

  • Online’s offline overture

    E-commerce companies take omni channel route to boost sales; open brick-and-mortar stores to engage directly with customers

  • India market is good at balancing rigour and magic: Lindsay Pattison, Global CEO, Maxus

    It was around mid-October when Dominic Proctor, the global president of GroupM, the holding company for all the media agencies of marketing communications conglomerate WPP, announced that Lindsay Pattison would become the new global CEO for the world’s fastest growing media agency Maxus, thereby replacing Vikram Sakhuja who is expected to move into a larger […]

  • Bits by Bits

    Hero MotoCorp ropes in Tiger Woods as global brand ambassador

  • Old stories, new lessons

    With new films unable to hold viewers’ interest movie channels are falling back upon old flicks. Regional cinema could hold the key to bringing back the audiences

  • Creating new value for clients is my high: V Balakrishnan

    V Balakrishnan EGM  Marketing,  Konica Minolta Business Solutions India 1. The job: Twenty days on the road, a new city every day, new customers, new challenges, new exhibitions and events. An exhilarating mix of challenges, opportunities, new ideas, passion for excellence and leading a great team that converts these collection of ideas into ground level […]

  • Home Truths

    Rusks are at the bottom of the biscuits category but with this campaign, Britannia has brought them into a new trajectory

  • The clothes line

    Higher margins and the ability to build a loyal customer base has seen online apparel emerge as one of the most important segments in the e-commerce sector. Even as they continue to sell branded apparel, a slew of start-ups in this segment are now coming out with private labels as they experiment with new business models

  • Vanity fair

    BrandWagon checks out some of the big online fashion stores that are getting the eyeballs and the moolah

  • Treading with Caution

    A private label placed along with the established brands in the same marketplace enables the e-tailer to leverage
    the adjacent brand for value with discerning buyers who are seeking products at a relatively lower cost

  • Mind Games

    Nielsen flags off neuroscience lab in India; plans to measure brainwaves to guage consumer response

  • “My best friend is an organiser”

    It is cliched but it’s true—when you truly love your job you don’t have to work a single day of your life!

  • Kids’ stuff

    With the target customer anyone who feels young , the Paper Boat film tugs at everyone’s heartstrings, taking them back to childhood

  • “Social media is an animal you cannot control”

    Dentsu Aegis Network (DAN), is striving to become one of the top three agencies in India in the next three years

Horoscope: By Peter Vidal

Today ( 28 Dec )This Week ( 21 Dec - 03 Jan )

SAGITTARIUS This is the first time in many months your travel stars have been so fantastic, because a great many difficult pressures have eased. Expect news from loved ones overseas and even last-minute changes of plan. Also, pay… read more