Brand Wagon News
  • The TVC portrays the scenario of a customer at a car service station.
    Our Take: Many ‘firsts’

    The TVC portrays the scenario of a customer at a car service station.

  • 'I love the challenge that my job has to offer every day.'
    ‘I try not to carry my work back home’

    ‘I love the challenge that my job has to offer every day.’

  • With travel on everyone’s mind these days, carrying the right luggage is part of the checklist. And to ride the wave, VIP Industries has gone all out with trendy, colourful bags and suitcases launched under its various brands recently. From transforming a luggage company to a lifestyle one, Radhika Piramal, managing director, VIP Industries, has brought in numerous changes to make the company youthful and aspirational ever since she took charge in 2010.
    We have transformed all our brands: Radhika Piramal

    With travel on everyone’s mind these days, carrying the right luggage is part of the checklist. And to ride the wave, VIP Industries has gone all out with trendy, colourful bags and suitcases launched under its various brands recently. From transforming a luggage company to a lifestyle one, Radhika Piramal, managing director, VIP Industries, has brought in numerous changes to make the company youthful and aspirational ever since she took charge in 2010.

  • Numerology: The science of engagement

    The science of engagement

  • A good retail experience includes a great product, a great service and fun. This can vary depending on what kind of retailer you are.
    Retail industry is evolving — are you?

    A good retail experience includes a great product, a great service and fun. This can vary depending on what kind of retailer you are.

  • In an increasingly digitised retail environment, whether you look at China or the US, the fundamental driver is that the consumer who transacts across both online and offline channels is far more valuable than a consumer who uses only one channel.
    In Perspective: Off the online grid

    In an increasingly digitised retail environment, whether you look at China or the US, the fundamental driver is that the consumer who transacts across both online and offline channels is far more valuable than a consumer who uses only one channel.

  • Y ou’re looking at a product online, you’re a click away from billing but a nagging sensation stops you from buying it. You decide to put the purchase on hold.
    The Multiplier Effect

    Y ou’re looking at a product online, you’re a click away from billing but a nagging sensation stops you from buying it. You decide to put the purchase on hold.

  • I enjoy dealing with challenges: Harkirat Singh

    I love my job because it keeps me motivated and driven. It is a great mix of unleashing creativity on the one hand while constantly improving profitability on the other.

  • Where art thou?

    Jeevansathi’s latest communication revolves around a strong, hitherto untapped insight

  • I am not a big fan of 4Ps: James M Lattin

    The Stanford Ignite programme in Bengaluru on innovation, the first such course offered outside of Stanford University, is currently in its fourth year.

  • Numerology: Forecasted sector wise ad spends in 2016(%)
  • The new age brand manager

    In a world of artificial intelligence and machine learning, creative skills will matter even more for brand managers.

  • The Living Room Revolution

    The Indian audience has never had it so good! In what is probably the biggest coup d’état in the entertainment market since cable television, we will have more than five different media houses with exclusive content streams or OTT channels over the next few months, spoiling the audience with choices.

  • The next big thing

    The entry of global players like Netflix is disrupting the OTT (over-the-top) digital content ecosystem. But is India ready for sophisticated action in this space?

  • Making of a smart store

    The use of digital technology in stores can change the game for traditional retailers. Here’s how leading brands are redefining shopping as we know it

  • In Perspective: Lessons from the West

    Retailers seem to be fighting a losing battle against the growth of ecommerce, and it is only the nature of the shopping activity, especially for fashion — interactive, social, and immersive as it is — that has kept many retailers relevant and in business. However, this defensive stance is changing, and now they’re using technology […]

  • Ad-dendum by Sanjay Tripathy: How original is your branded content?

    Many brands today are creating platforms rather than campaigns. But while platforms may help a brand sustain communication, is the content sticky enough?

  • “IPL frenzy adds the right tone to my role”

    After hours with Vaishali Sharma, Senior VP, marketing and communications – Sony MAX and MAX2

  • “We are keen to explore the kids genre”

    In the last few years, Sony Pictures Networks India (SPN) has been making aggressive investments into both existing as well as new businesses, even as its flagship Hindi GEC is under pressure.

  • Striking an emotional chord

    The commercial presents the story of a couple where the wife tries to cheer up her sick husband,with comforting food.

  • Down, but not out

    From Madhuri Dixit-Nene to Genelia D’Souza, faded Bollywood stars are seen flocking TV screens as the face for household products. But in the battle for relevance, who is winning — actors or brands?

  • In Perspective: It’s all about legacy branding

    Aspiration is an important aspect of fame and celebrity endorsement. This is often subliminal, but nevertheless very powerful.

  • Ad-dendum by Mukul Shrivastava: Is your brand out-of-home?

    Incorrect and unethical practices in the M&E industry have resulted in inflated costs and caused significant loss of profits as well

  • Ronnie Screwvala (Left) and SaiKumar of Udigital Ventures Pvt Ltd. (Express Photo by Amit Chakravarty)
    Face Off: ‘On digital, count on younger demographic’

    Our primary goal is to entertain and put content that equally attracts the head and the heart. we want to do stuff which is very real and contextual. This could be fiction or reality, says B Saikumar, Arré co-founder & MD

  • Sandeep Aggarwal, founder and CEO, Droom
    After Hours: I track nearly 1,400 metrics a day, says Sandeep Aggarwal

    I enjoy thinking about how we can innovate in our business to make the buyer’s or seller’s experience even better. Coming up with challenging goals is a part…

  • Generating conversations

    While the digital campaign may have got over 14 million hits, it fails to answer basic questions

  • No more kidding around

    Kids programming on TV has witnessed an increase in viewership, entry of new players, growth in local content and improved ad sentiment. But how profitable is the genre?

Horoscope: By Peter Vidal

Today ( 14 Feb )This Week ( 07 Feb - 20 Feb )

SAGITTARIUS How did you manage to arrive at the situation in which you now find yourself? It's probably hard to unravel the exact chain of events, but that's no reason to absolve yourself from all blame! The Moon's… read more