The Hundred-Year-Old Man Who Climbed Out the Window and Disappeared by Jonas Jonasson.
The overuse of Madhuri Dixit Nene as a supermom by multiple brands in recent times is definitely no differentiator in Mortein Insta’s new ad
There is a lot of social and political pressure on Facebook and Google to be transparent with their customers. And there is a lot of pressure on companies as well, looking at the social climate, to do the best things for humanity.
2018 will see an interesting upswing of users opting for more regional language content and brands will have to follow suit
Artificial intelligence has finally found its voice, literally. At this year’s Consumer Electronics Show (CES) in Las Vegas, you could not avoid Amazon’s Alexa and Google’s Assistant, not to mention Baidu’s Duer and Samsung’s Bixby.
In the US, Amazon recently took artificial intelligence (AI) to a new level with the official unveiling of its offline store Amazon Go in Seattle, wherein AI algorithms can watch the various video feeds and identify who is picking up which item from the shelf.
For an automobile shopper, almost 89% of decision-making is impacted by online research and digital media today. How are brands re-working their strategies to catch up?
Marketing in today’s age has become complex and sophisticated, with every brand struggling to get its voice heard. With more and more users trying to avoid ads, it is becoming hard for marketers to engage them.
The youngest entrant in the sauces, dressings and condiments space, Veeba is looking to catch up in the market going up against some stiff competition.
For e-commerce players, reaching and retaining consumers in tier III and IV markets needs a different strategy apart from robust logistical capabilities.
Audience, it takes more than just building content. To this end, BBC StoryWorks was announced in India in June, 2015. Jamie Angus reveals how BBC is gearing up to tap the Indian digital audience, while focussing on being a trusted news source, in a conversation with BrandWagon’s Ananya Saha. Edited excerpts:
I cannot live without my phone and my to-do list app, he says.
Goibibo’s latest ad goes a bit overboard on the dramatisation, losing its signature charm of subtle humour from previous campaigns.
As a CEO, it feels great to synthesise the energy of all my employees towards a common goal which is more than treating the business as merely a means to make money.
According to media reports, about 365 million kg of Nutella is consumed every year in 160 countries around the world, while France remains the second largest global consumer of Nutella.
In its first TVC, Nykaa takes the route of celebrating women from all walks of life. Sounds eerily familiar to a zillion other brands out there, doesn’t it?
My two favourite books include The Conquest of Happiness by Bertrand Russell and Sapiens by Yuval Noah Harari for the most concise yet comprehensive take on the history of mankind.
Nestlé’s management team was in Mumbai and they met me asking about the plans we had discussed when I was in a bigger agency. Of course, in a big agency it takes time to reach the end result. However, we launched Nestlé Live (the in-house digital content studio for Nestlé in partnership with Ping Network) in just a couple of days.
What changes can one expect across as retail, CPG and e-commerce segments adopt newer business models and AI gains ground?
Women’s safety is something that brands need to wake up to. For years, the only possible women’s safety product was pepper spray, but now the market is evolving. New technology and connected products are opening up the market.
The recent decision of the government — that of approving 100% FDI in single-brand retail through the automatic route — has left the Indian retail industry with a positive outlook. But what concrete difference will it make?
With women’s safety being a matter of paramount importance in the country today, brands have a real opportunity to address these concerns, either via products or ads. The trick is to avoid being gimmicky
The government, on the other hand, expects this bellwether of Indian industry that impacts millions of jobs directly and indirectly, through sectors like transportation and logistics, to kick-start the industrial revival after seeing a few green shoots in the last two months.
From a ‘bad boy’ to being more ‘humanised’, Bollywood star Salman Khan’s image has seen several ups and downs over the years. Has ‘bhai’ managed to sustain his brand value and convert it into quality endorsements?
Policybazaar’s latest ad highlights how access to health insurance can help people avoid taking extreme measures, but leaves the viewer indifferent
Are marketers today really understanding the digital medium and tailoring their creatives to it? Or are they simply dumping creatives for other mediums on digital and expecting fantastic results?
I picked up several books during the Christmas holidays and have begun reading two of them: The Noodle Maker of Kalimpong by Gyalo Thondup (The Dalai Lama’s brother) and Indra Bahadur Rai’s There’s A Carnival Today translated by Manjushree Thapa.