Rishi Jaitly, India Market Director, Twitter, was on The Indian Express #IdeaExchange today. Here are some of his interesting responses to correspondents' questions. In picture: Anant Goenka (C), Director and Head, New Media, Indian Express Limited with Rishi Jaitly(R), India Market Director, Twitter. Express photo: Amit Mehra.
On Twitter trends: With each new communications consumption medium people's habits change. We are moving in a direction towards short form content. Express photo: Amit Mehra
On PMO Twitter controversy: We favour smooth transition of institutional accounts, @rsjaitly on @PMOIndia issue. @twitter does not comment on accounts. Express photo: Amit Mehra
On Narendra Modi virtually carrying on a one-on-one conversation with world leaders: Twitplomacy is alive and well, says @rsjaitly on twitter diplomacy. Express photo: Amit Mehra
On Twitter success: Twitter records 1 billion tweets every two days in India. Express photo: Amit Mehra
On political parties queuing up for presence on Twitter space: Most of the Indian national parties have utilised our products like promoted tweets, trends etc during elections. Express photo: Amit Mehra
On rivals jumping on Twitter bandwagon: YouTube has more followers on Twitter than @twitter, says @rsjaitly @YouTube is most popular account on Twitter. Express photo: Amit Mehra