Ad Mad World 2013: Old Spice, Google Reunion, Tanishq remarriage, IDBI Bank (Friendship)
IDBI Bank – Friendship by Ogilvy & Mather: Children are a common trope used by advertisers to attract eyeballs and mindspace, but this one by IDBI gets it right. It taps into nostalgia and is among the shortest ads we have featured on this list. In its four spots, the ads feature different children, who are friends because one of them has stood up for the other through a tough time. Warm and fuzzy, it reminds us of our earliest friendships.