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Reliance Jio offer vs Bharti Airtel, Vodafone and Idea: Expect 50-60% cut in your mobile phone bill

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Thu September 01 2016, 6:57 pm
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    Reliance Jio offer vs Bharti Airtel, Vodafone and Idea: Reliance Industries Chairman Mukesh Ambani announced free voice calls and proposed rates that are 20-30% lower (data tariffs) on low-end plans that are aggressively low and will hit Bharti Airtel, Vodafone and Idea. Effectively, by opting for Reliance Jio plans, the average monthly mobile phone bill of a user (a mid-to-high end subscriber) could fall by 50-60%! (Image Source: Reuters)

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    With the Reliance Jio offer, Mukesh Ambani is betting on mammoth volume play to make profit – the more the merrier is the motto and expectations are that the huge rise in data usage will offset lower tariffs and generate profit. (Image Source: Reuters)

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    Currently, Voice calls make up three-quarters of telcos like Bharti Airtel, Vodafone and Idea Cellular revenues. Jio making voice calls free and pricing data well below existing tariffs will force these telcos slash their own rates and that means great relief for mobile phone users everywhere in India. (Image Source: Reuters)

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    CRISIL Research says “We foresee operators offering subscribers unlimited voice and fixed data access for a lumpsum amount, rather than the forest of foggy options available today. Tariffs will tumble, and we project average data realisations halving to about Rs 0.10 per MB by 2017-18 compared with about Rs 0.20 per MB currently. (Image Source: Reuters)

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    With the Reliance Jio offer, Mukesh Ambani seems to be betting on increased data usage by users offsetting losses stemming from lower tariffs. Here are the numbers: The average data usage per subscriber in India is around 400 MB, and Reliance Jio’s Rs 499 plan offers ten times this. Reliance Jio is therefore betting on data consumption rising as middle class India moves up and the lower middle-class population increasing substantially in numbers thereby making demand rise. (Image Source: Reuters)

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    As far as Bharti Airtel, Vodafone, Idea Cellular are concerned, they are looking at falling revenues and profitability. They will have to match the rates being offered by Reliance Jio or even better it as Mukesh Ambani is even selling Reliance Lyf smartphones thereby adding to the profitability factor. So, what happens now? Expect users to rush to Reliance Jio and that means data revenues would migrate from incumbent operators’ networks to the “free” Reliance Jio network. (Image Source: Reuters)

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