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With India’s first ‘cine flight’, Rajinikanth’s Kabali creates history, Dept of Posts gets in on act

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Thu July 21 2016, 12:17 pm
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    The much hyped release of Rajinikanth starrer Kabali has got a new fan in the Department of Posts. To mark the release of the movie, the department plans to launch a special series of covers that will mark the AirAsia India flights which are all set to fly fans from Bengaluru to Chennai on July 22. Kabali releases on that day. (Bollywood Hungama)

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    The special Rajinikanth's Kabali covers will bear the postmarks of Bengaluru and Chennai Airport post offices. The Karnataka Postal Circle and Chennai City Region of the department have joined the hands with AirAsia for the initiative. (Twitter)

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    “Whenever a new flight is launched, some special covers are also transported on it and they have their own philatelic value. The AirAsia aircraft is the first ‘cine flight’ in the country flying exclusively between Bengaluru and Chennai to help fans watch the first day, morning show,” a Postal Department statement said over its Rajinikanth Kabali move. (Twitter)

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    The limited edition of Rajinikanth's Kabali covers will be subsequently available for sale at Philatelic Bureau Bengaluru GPO and Anna Road Head Post Office, Chennai. Corporate entities such as AirAsia, Amazon, Mondelez, Airtel, Muthoot, Shop CJ among others have already associated with the film to promote and capitalise on its branding. (Twitter)

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    Modern furniture maker JFA has also decided to associate with the movie. It will enable two lucky guests on the AirAsia special flight a chance to win two Kabali special recliners. Amar Abrol, CEO, AirAsia India said, “It is absolutely overwhelming to see different brands associating with the movie Kabali in their own dynamic ways.” (Twitter)

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