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Best cities to spend Valentine’s Day: Amazon.in releases list of ‘Most Romantic Cities’ in India

Sat February 13 2016, 5:29 pm
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    Best cities to spend Valentine's Day: Ahead of V-Day, Amazon.in releases list of 'Most Romantic Cities' in India; Mumbai, Delhi Bangalore on top - Ahead of Valentine's Day, Amazon.in has released a list of the 'Most Romantic Cities' in India. The list is compiled basis the sales of books, movies and music albums in the Romance category on Amazon.in in the last one year. (Image Source: Reuters)

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    Best cities to spend Valentine's Day: The land of Bollywood, Mumbai topped the list of the Most Romantic Cities in buying and watching romantic movies and music albums, while New Delhi was romantically inclined to books. Bengaluru believes in wooing with romantic gifts and has topped in the sales of jewelry & watches on Amazon.in. The three metros, despite hectic lives and tight routines, seem to be soft in matters of the heart. (Reuters)

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    Best cities to spend Valentine's Day: “Last year we saw the Beauty, Jewellery, Health & Personal Care , Books, Grocery & Gourmet categories emerge as the most sought-after items during Valentine’s Day. However, some new trends have emerged this year. There is an uptake for products like romantic music & movie titles, special Valentine’s Day Amazon.in Gift Cards, chocolates and luxury beauty products. We’ve also launched a special Valentine’s Day store and an exclusive Jewellery Valentine Day store comprising of handpicked selections to help make Valentine’s day special for customers. The jewellery store has received a great response and consumers are choosing gifts from our Solitaire collection comprising of real diamonds, gemstones and gold. Some of the most popular picks are couple bands, alphabet pendants and heart-shaped jewellery”, said Samir Kumar, Director Category Management, Amazon India. (Image Source: Reuters)
    Some of the interesting findings of the Amazon.in’s Most Romantic Cities report are:

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    Best cities to spend Valentine's Day: 1. New Delhi loves to read about love, while Mumbai loves romantic movies & music; Bangalore, the traditional romantic, was the highest purchaser of jewelry

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    Best cities to spend Valentine's Day: 2. In Delhi, Chetan Bhagat’s Half Girlfriend was the top selling Romantic book; followed by Preeti Shenoy’s Life is what you Make it and Ravinder Singh’s I Too Had a Love Story

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    Best cities to spend Valentine's Day: 3. In the Romantic movies category in Mumbai Malayalam film titled Premam topped the charts while Hindi movies, Tanu weds Manu and Dil Dhadakne Do were featured second and third in the report

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    Best cities to spend Valentine's Day: 4. Kolkata and Goa loved the English romantic movie, The Theory of Everything

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    Best cities to spend Valentine's Day: 5. Arijit Singh’s album Soulful Voice was the most popular romantic music album¸ while AR Rahman’s O Kadhal Kanmani was the second most popular album

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    Best cities to spend Valentine's Day: 6. Youngsters in love chose artists like One Direction, Taylor Swift and Adele featuring in the top 5 most sold romantic music albums

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    Best cities to spend Valentine's Day: 7. While the Top 8 metros continue to shop more during Valentine’s Day, orders from Tier II and Tier II cities have been growing significantly

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    Best cities to spend Valentine's Day: 8. True to the phrase that you can win a woman’s heart through Jewllery, Amazon.in witnessed a 2x growth in fashion jewellery against last year around V-Day. Rings, bracelets and ornamental bejeweled roses were some of the most popular

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    Best cities to spend Valentine's Day: 9. Watches are amongst the most gifted items during Valentine’s day and have seen 3x growth since last year’s V-day. Analog watches are the most preferred one accounting for 80% of overall demand across cities, with ana-digi watches coming in close second. Round-dial shape is the most preferred followed by rectangular/square watches and black seems to be the all time favourite colour in watches.

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    Preetha Chari-Srinivas
    Feb 28, 2016 at 7:25 am
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