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For James Bond ‘Spectre’, Daniel Craig threw away $50 mn Samsung smartphone deal

Thu November 05 2015, 11:57 am
  • James Bond 'Spectre'

    In James Bond 'Spectre' movie superstar Daniel Craig was not impressed by top deals, stretching to $50 mn, being offered by smartphone-makers Samsung and Sony - agent 007 had promoted Heineken earlier for $45 mn in 'Skyfall'. (AP)

  • James Bond 'Spectre'

    So, it was par for the course in James Bond 'Spectre', the newest 007 release, for a Samsung smartphone promotion, but Daniel Craig caught everyone by surprise when he rejected the $50 million offer. (Reuters)

  • James Bond 'Spectre'

    In fact, there were two juicy deals waiting for a nod from James Bond, one from Samsung and another from Sony. Clearly, both the smartphone makers were expecting some of the mammoth publicity being enjoyed by the James Bond franchise to rub off on them too - profits for all being the mantra. (AP)

  • James Bond 'Spectre'

    While Sony offered $5 million to James Bond (007) to carry the handset in the film, with a $18 million bid to be the exclusive vendor, Samsung offered the same $5 million, but beefed up the total payment to $50 million, reports News.co.au. (Reuters)

  • James Bond 'Spectre'

    However, when it was time to hand James Bond a smartphone, both the offers were rejected by the 47-year-old actor Daniel Craig and director Sam Mendes, after judging the phones to be too lacklustre for the iconic James Bond and the spectacular 'Spectre'. (AP)

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