Christmas comes early in Singapore. Last week, the iconic malls along Orchard Road were packed with shoppers, clicking selfies of themselves against the backdrop of huge Christmas trees and other festive decorations. Though the festival is well over a month away, retailers in the Dragon City never miss an opportunity to come up with some lure or the other. Anyone who visits Singapore will be amazed at how big a role retail therapy plays in the lives of the locals. In fact, one survey showed that shopping has become a national pastime with 80% of Singaporeans unable to resist an instinctive purchase.
Singapore tops the list of shopaholics surveyed in a Harris Poll conducted online by Harris Interactive among 9,222 adults in Singapore, Hong Kong, China, India, the US, Great Britain, France, Germany, Spain and Italy. Almost 70% of Singaporeans admitted to either liking or loving shopping and almost 60% of Singaporeans admitted to purchasing an item of clothing within the last four weeks. Sure, these are all signs of an affluent society but the poll clearly shows that in other rich countries in America and Europe, shopping for clothes or trendy accessories is given much lower priority than it is in Singapore. Just take a stroll down Orchard Street and you will meet people wearing the trendiest of clothes. It is why they are the world’s biggest shopaholics. Keeping up with the latest trends in a city with so many designer brands is an expensive pastime, but one that Singaporeans seem to relish.