Although Facebook has been one of the most widely used social media platform—it has 1.79 billion users as compared to LinkedIn’s over 450 million—that has not stopped the Menlo Park, California-based company to venture into new streams, especially those encompassing workplaces. The company earlier this year announced Facebook at Work, which allows for creation of company pages where employees can access mails, messages and notifications. But on Monday, it moved a step closer to entering LinkedIn’s territory, by allowing for companies to post jobs on their Facebook profile. The new feature, which is still in the test phase, would allow companies to post jobs along with their usual notifications. While Facebook did not specify if it would follow a LinkedIn model, of charging users for advertising jobs, it is expected to do the same. Moreover, it is also expected to incorporate an “Apply Now” button, which would collate all the information from the candidates profile to submit an application via Facebook Message.
With small enterprises already posting vacancy alerts on Facebook to reach a wider audience, there are certainly a few gains from the social media giant entering this space. But it may have to filter FB messages, as companies often get user-complaints via social media posts and messages. Besides, not many people may feel comfortable sharing personal information over a Facebook account, which is usually filled with personal posts, with a prospective employer. To find traction with users, Facebook would have to price its products more competitively than LinkedIn and also make sure that it allows for more features than just a page and a button.