Over the past few years, there has been considerable churn in India’s media & entertainment industry. While TV, print and films continue to be the three biggest areas, the emergence of digital advertising could change things in the not-too-distant future.
Even within the film industry, while the domestic box office is the biggest grosser, the overseas market and cable & satellite revenues too have started to chip in. Both Hindi and regional movies are making a mark in a wide array of countries. That could set the pace for the future.