1. Apple iPhone 7 Launch: As buzz increases, here are 4 top things to watch out for

Apple iPhone 7 Launch: As buzz increases, here are 4 top things to watch out for

Going by the buzz, there is much to crave for in the new iPhone

By: | Updated: September 7, 2016 3:43 PM
(Reuters) One of the biggest rumours about Apple’s latest product is the absence of a 3.5-mm headphone jack. While the company is expected to ship the phone with lightning earpods and lightning to 3.5-mm adaptor, the new innovation would make Apple users angry, as the process would become more cumbersome with a single port for charging and carrying the adaptor along at all times. (Reuters)

As the Apple event draws closer, all eyes are on the company to launch the seventh iteration of the phone it started with in 2007. While some may take offence for me calling an iPhone an ordinary phone, in the recent wake of upgrades and modifications sadly that is what has become of Apple’s innovation. Although Apple certainly has an advantage over Samsung—which will find it hard to recover from the massive recall owing to three dozen explosions of its newly launched flagship Galaxy Note 7—the recent leaks suggest that the company may not have enough to woo the customers amidst falling sales; the company sold 40.4 million iPhones in third quarter, a 15% drop from 47.5 million sold in Q3 of 2015.

It’s slimmer, lighter, faster and more responsive

While the California-based company prides itself over the innovation edge it enjoys, unfortunately there is not much that is left for the company on the innovation front, except to do what has already been done by others. KGI Securities’ analyst Ming-chi Kuo, who is considered one of the best Apple analysts, suggests two versions—a normal and a plus version—and the only change might be an upgrade of memory from 16GB to 32GB at the lower-end and 128GB to 256GB at the higher, with a touch sensor and haptic feedback instead of a home button. The iPhone would certainly be slimmer, lighter, faster and more responsive, as we come to expect each year, but the question is, if it would be really different.

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Apple To Launch iPhone 7 by FinancialExpress

Camera again

One thing that is distinguishable about the iPhone is its camera; this is where the company has shown its potential. Rumours suggest that Apple would not disappoint its followers on the camera front. The company is expected to come out with a dual camera lens (2x, 12MP) with four LED colours (two warm and two cool) for better lighting and pictures. While Apple has always won the race in camera, with Samsung, Motorola and LG experimenting with other features, Apple might have stiff competition in this field as well.

Jackless misnomer

One of the biggest rumours about Apple’s latest product is the absence of a 3.5-mm headphone jack. While the company is expected to ship the phone with lightning earpods and lightning to 3.5-mm adaptor, the new innovation would make Apple users angry, as the process would become more cumbersome with a single port for charging and carrying the adaptor along at all times. For those who remember flip-phone and communicator days, Motorola and Nokia have both tried this in the past where phones would sport a single adaptor, but both had to revert to 3.5-mm headphone jacks subsequent models. With wireless headphones coming into play, Apple just might be able to pull this stunt this time around.

All for a new iOS

Although the phone may be no different from what we have seen in the past, what can really differentiate the experience is the new OS, iOS 10. While Apple already optimises apps for its phones, the OS has been much the same, with some cosmetic changes over the past few years. Although Apple is known to play safe in the OS department, the company can make a difference with an OS overhaul. With most companies having more or less the same product in terms of features, the OS can certainly differentiate the Cupertino-based giant from others.

Although a report by Kantar Worldpanel shows that Samsung’s Galaxy S7 and S7 Edge were leading the market in the US, with a 16% share as compared to 14.6% of Apple iPhone 6S and 6S plus, that can change with the Samsung debacle of battery explosions of its recently launched Note 7 which, Strategy Analytics suggest, would cost Samsung 4 million units. While the new iPhone would be a novelty, Apple would need more than the new colours, faster processor and better resolution to capture the market. Hopefully, Tim Cook would have more in his kitty today to surprise us. While consumers will certainly wait another year for the real innovation, amidst tough competition Apple does not have the luxury to keep them waiting for long to make a dent in the universe.

ishaan.gera@expressindia.com

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