Strategic spin: 3e to be spun off

R Ravichandran in Hyderabad

3e, a division of Srini Raju’s iLabs, will soon be spun off into a new company to enter into tie-ups with partners to market its recently launched business operating software called - 3e, for small and medium industries.

3e is a software product which addresses normal functions of a business - accounts, purchase, sales, inventory management, payroll, assets and customer service. It also interfaces with external enterprises, remote branches, mobile devices and other applications.
In order to bring in new partners, a new company would be floated under the ‘i’ (iLabs) brandname during the next week to gain a foothold in the overseas markets and later bring strategic investors into the company, 3e chief executive Suresh Ramani told The Financial Express on the sidelines of the three-day Gitex expo and conference that got under way in Hyderabad on Monday.

“We are presently holding talks with partners to tap the markets of Southeast Asia, Middle East, Australia/New Zealand, West Africa and UK to sell our recently launched business software,” Ramani said.

The partners would be brought in on a revenue-sharing basis or through royalty payment, he said. ‘‘Initially we are focusing on areas where there are a lot of small/medium companies to target,’’ he said. As a mass product, 3e operates in the same space as accounting and enterprise solutions such as QuickBooks, Sage, Tally and Great Plain Dynamics, Ramani added.