| An
IIM-K survey of B-schools and corporates points to the changing
drivers of work aspirations
The new career opportunities
Tarun
Narayan in Mumbai
What will be the career growth opportunities for the year
2002? In order to trace these opportunities, the Indian Institute
of Management-Kozhikode (IIM-K), in association with all the
leading campuses and corporates across nation recently conducted
a comprehensive placement survey research. The prominent highlights
include:
* Higher job-enrichment comes with an assignment in the
manufacturing sector
* Information Technology will still be an area offering copious
growth avenues for learning and exploration. However, the
transition will be from instituting mere technology system
to technology marketing and integrated business strategies
for CRM.
* The increased emphasis of recruiting companies from manufacturing,
finance and IT will not just be to test the candidate’s potential
to display a strong theoretical understanding. It will also
incorporate their holistic and specialist business judgements
and flexible mental frameworks where speedier solution-centric
approach to problems is indispensable.
The institute as part of the “sample study for inference deliberation”
— as the methodology is described — has undertaken a primary
statistical analysis of the placement scene in campuses across
sectors in the past two years to derive a futuristic analogy.
Says Dr Saji Gopinath, chairperson, placements, IIM-K: “ Any
placement initiative should be able to look at the quality
and variety of assignments that the job unfolds. That’s the
way to build careers out of dreams”.
The survey is just a detailing from the institute’s viewpoint
that tries to summarise the career growth trends in corporate
India. According to the research, consulting jobs— especially
in the areas of general management and international finance—
are also areas where there is substantial potential for progress.
Insurance banking is another area where there is a considerable
opportunity to ensconce career equity.
The insurance banking sector — the biggest option in Jamnalal
Bajaj Institute of Management Studies, Mumbai (JBIMS) — is
a pointer to the trend. The reason being boom in the sector.
The abundance of unique strategy-based job structures that
the sector has laid out is arriving as a factor for a favourable
career decision towards the sector.
Sectors like FMCG and consumer durables are the flavours for
the year especially for lateral level recruitments. However,
the right benefit trickle for entry-level graduates can be
initiated in these sectors only with a thorough grounding
in logistic management and finance system appraisals, according
to the survey.
There are specific growth possibilities within a certain sector
that the research collectively identifies. The areas of portfolio
management for marketing and finance and also international
finance processes are aspects that can sharpen the opportunity
to develop a career in the arriving months.
On developing better placement prospects after a year of heavy
downslide of the economy, Mr Gopinath remarks: “ The placements
scene is definitely not on par as compared to last year. The
institute should enjoy excellent relationship with all the
previous participating organisations and project the brighter
and winning face of the institute to companies”.
Adds Dr Gopinath: “ At IIM-K, for instance, despite the slowdown
companies are eager to recruit this year as well because of
the quality of work our students have done with them in previous
years and also due to the continuous co-ordination and linkages”.
Finally, Mr Gopinath observes that the IT sector may be hit
but other sectors have not seen what could be called a very
significant drop in recruitment activities.
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