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A
spirited bid at going global |
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On November 26, the Rs 609
crore Shaw Wallace & Company Ltd chairman Manohar Rajaram
Chabbria signed a memorandum of understanding for a global tie-up
with Scotland-based Kyndal Spirits Ltd, the fourth largest player
in scotch whisky globally. |
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Size
matters: Industry must scale up |
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The first 1,000 enterprises
ranked recently by Asiaweek magazine for 2000-01 include only
20 companies from India. Out of this, only a third of them are
from the private sector: Reliance Industries, Hindustan Lever,
ITC, Tata group, L&T, Maruti and Grasim. |
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IIM-C
focuses on shaping global managers |
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Global Indian Managers had
arrived on the world corporate map some years back. Indian business
schools had also become fertile grounds for global corporations
to poach them from. |
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Close-Up
hones in on new market promo |
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To accelerate the contribution
of Close-Up brand to the bottomline growth of the oral care
business of HLL, and to further ensconce the currently consolidated
positioning of “teeth whiteness” targeted at the youth, the
consumer goods major plans to launch a combination of a strong
measure of mass media and niche media campaigns to break in
January. |
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