New EMC strategy for storage software

Kavitha Vivek

Bangalore, Dec 9: Storage technology player EMC Information Systems is all set to position itself as a key player in the ‘software for hardware’ market with the launch of its AutoIS software strategy for the storage industry.

The global strategy, which was announced recently, is set to be rolled out in India and will consist of a suite of functional software under the AutoIS umbrella, which will facilitate customers to manage their storage infrastructure from a single point.

“In the last fiscal, EMC saw 20 per cent of its business coming from software, so this is a major strategy for us. Increasingly the key differentiator between one company and the competitor will be the value addition, and for us the value offered is the functional software range that we offer,” said EMC country manager T Srinivasan.

The Auto IS product umbrella will constitute of three key components—EMC Control Centre (management layer), Wide Sky (middle Layer) and a range of products, which will be part of the bottom layer connected to the functional software.

“The customer will need to load the Auto IS products on the EMC Symmetrix (SAN product) and this will allow complete integration and management of the legacy system from one single point of management. ,” Mr Srinivasan added.

With hardware prices being driven down and with the demand for simplicity of operation on the rise, EMC was hoping to leverage the ability to add simplicity to the storage management process and also gain entry into the software market, he said.