Daikin Shriram plans to notch up Rs 100-cr sales this fiscal

Our Bureau

Pune, Dec 3: Daikin Shriram Aircondtioning Pvt Ltd is looking at a turnover of Rs 100 crore in this financial year. The company has set itself a target of achieving critical mass with a turnover of Rs 200 crore for setting up a dedicated manufacturing base in the country. As of now, it is assembling units sourced from Daikin’s global network and assembling it at its Silvasa facility.

In the first five months of actual operations, the company has already notched up a turnover of Rs 32.8 crore, Mr Rajnish Ohri, general manager, marketing, Daikin Shriram said. The company is also planning to go in for localisation of components. “We want to achieve 40 per cent localisation by end of December 2002 and have started identifying vendors,” Mr Ohri said. Localisation will be in the area of sheet metal, motor, fan coil but the scroll compressors will continue to be imported from the Japanese company.

Daikin Shriram, the 80:20 JV between Daikin Industries of Japan and SIEL Ltd, a Siddarth Shriram group company. To push its ACs, the company is organsing roadshows targeting professionals such as architects, designers, contractors and service providers who influence the decision-making in the purchase of ACs. The company launched its Pune branch with the roadshow in the city on Monday.