Bharat Sanchar
Nigam Ltd is getting ready with voice over internet protocol
technology. The public sector communication behemoth is
creating an IP-based network connecting six cities at
a cost of Rs 7 crore. The IP-based network will sit on
top of the existing Pulse Code Modulation circuit, running
on layer 3/layer 4.
Putting
a premium on marketing differentiation
Competition is hotting up in the life insurance sector
to woo new customers. After creating an initial awareness
for their products, the new players in the Indian life-insurance
sector are now clearly charting out new marketing plans
with differentiations to promote their respective products
in the overcrowded category.
