MindShare to start operations from Jan 1

Our Marketing Bureau

Mumbai, Nov 20: Mindshare, the $17-billion media specialist company which will plan media strategies for the biggest advertiser — Hindustan Lever Ltd (HLL) — for India and other central Asian countries, will kickstart its operations from January 1 this year, informed ad industry sources.

With Rs 600-crore consolidated account of HLL itself, MindShare will account for 40 per cent of the Rs 8,500-crore Indian advertising industry, added sources.