Seeing recessionary
economic trends translating into tougher times ahead,
Television Eighteen (TV 18) has let go some 25 employees
in the last few months and frozen new recruitment. TV
18, which has a 49 per cent stake in CNBC India and operates
the channel, has also asked all departmental heads to
compulsorily lop 20 per cent off their operating costs.
Davox
to invest $10 m in India over a year
Davox Corporation is planning to invest about $10 million
over the next 12 months through its newly formed wholly-owned
subsidiary—Davox India Private Limited—in its Indian operations.
Talk
time: Cell players in brand game to snare users
In a bid to gain a competitive edge
over rivals, leading Indian cellular service providers
are now stepping up their brand-building exercises to
woo mobile phone users. And the sharp focus of their communication
strategy is now on: how to connect with customers emotionally.
