Davox to invest $10 m in India over a year

Our eFE Bureau in New Delhi

Davox Corporation is planning to invest about $10 million over the next 12 months through its newly formed wholly-owned subsidiary—Davox India Private Limited—in its Indian operations.

Davox Corp executive vice-president Jeffrey E Anderholm (L) and vice-president Asia Pramod Ratwani at the launch press conference of their India operations on Monday

Davox, a call centre solution provider, in a press meet on Monday announced the launch of operations of its fourth subsidiary in the Asia-Pacific region in New Delhi.

“We are planning to invest $8 to 10 million in our Indian operations, which will primarily go towards setting up of new offices, application development laboratories, help desks and training centres,” Davox Asia Pacific Pte Ltd vice-president Pramod Ratwani told The Financial Express.

The core focus areas for Davox are financial services, healthcare, insurance and service providers.

Davox is setting up a help desk to provide technical support to all its Asia-Pacific customers.

“India contributed 10 per cent to the total Asia-Pacific revenue in 2000. For 2001, India’s contribution to the Asia-Pacific revenue is expected to rise to 25 per cent,” Mr Ratwani said.

The Indian subsidiary will serve the domestic market to begin with, and in about year’s time will also serve the Asia-Pacific market.
“In about a year, the Indian subsidiary will equally serve the domestic and international markets,” Mr Ratwani said.

Apart from offering a call centre solution called ‘Customer Interactive Management solution’, the Indian subsidiary will also offer implementation, professional help and technical help to its customers.

“India has a lot of potential for call centres and for this reason we pitched for India to set up our subsidiary,” Davox Corporation executive vice-president Jeffrey E Anderholm said.

Mr Anderholm also pointed out that the attacks in the US on September 11 had delayed the call centre projects.