to host mega-management event
Narayan in Mumbai
To leverage national presence and demonstrate industry’s application
potential of management theories amongst future corporate
managers, IIM- Indore, ranked sixth in the IIM line-up, is
hosting a national management festival called IRIS 2001.
IRIS gets under way in Indore on November 2, 2001. All the
four IIMs, XLRI and premier institutes from Mumbai will participate
in the mega management show.
The rationale behind the management festival is to interact
with management campuses across the country and replicate
some of the proactive initiatives from other management institutes
“Also, it is our way to demonstrate that management education
is not always about learning from tough-nut academics but
also from creative fun”, says Mr Neeraj Joshi trainee and
co-ordinator, second year, IIM-Indore.
Corporate honchos ranging from sectors like FMCG, telecom
and consumer durables will be lending proactive support in
the form of sponsors, jury and speakers to the national management
The events will include a mix of mind-stimulating management
games like ad-mad, supply chain management contests and brainstorming
panel discussions”, adds Mr Joshi.
The contests will incorporate case studies that are a part
of the actual strategic insights that the corporates would
be looking at, to be implemented in the core concerns. “We
will have professionals from HLL who would be asking the participants
to conceptualise an innovative and integrated brand-building
model for Close up”, explains Mr Joshi.
The institute has also hosted an exclusive Website “www.iris-iimi.com”
for the management carnival. “The Website will have a litany
of contests in crosswords, management quizzes and caselets.
This is to ensure that the impact of the four-day event remains
for a whole month after the initiative concluded”, says Mr
“The Website will also assist those institutes which cannot
ensure physical participation in the festival”, says Mr Joshi.