Colgate gets a role in contest2win.com Internet drama

Our Marketing Bureau in Mumbai

Contests2win.com (c2w), a leading customised contesting Website has launched India’s first Internet drama titled ‘c2wSit.com’ sponsored by the New Colgate Fresh Energy Gel which has been relaunched in trendy transparent tubes — a first in India.

According to Mr Alok Kejriwal, chief executive officer, Contests2win, c2w Sit.com is the first of its kind, a series of drama on the Internet, making it different from television soap operas as the innovation and interactivity that the Internet medium provides is unprecedented. “Today we are launching the first serial titled ‘Ghar Ek Mandir- Mera Baap Bhagwan’ at our site.

The 48-episode serial is in fact a modern family drama. A series of five fresh scenes will be released every Monday, Wednesday and Friday,” adds Mr Kejriwal.

In a bid to involve the viewers, c2w also plans to launch interactive contests from October 30 this year, informs Mr Kejriwal.” The serial will have dramatic climaxes allowing the contestants to predict the outcome of ‘cliff hanger’ scene in every episode. Winners will get exciting prizes,” adds Mr Kejriwal.

According to a spokesperson from Colgate-Palmolive (India), through this Internet initiative, the company hopes to connect with its consumers across the nation. “We are happy to be associated with c2w on this innovative idea which we understand is the first of its kind in the world. Consumers are certain to get involved in this virtual sit.com as much as they do with popular TV serials. Also, this move will connect very well with Colgate Fresh Energy Gel’s core benefit line of ‘Talk to Me’,” explains the Colgate spokesperson.