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   CONVERGENCE
Wednesday, October 31, 2001 

TWI to bid for DD’s cricket production rights

Vandana Gombar in New Delhi

Sports software production house TWI has said that it would be one of the participants at the bids invited by Doordarshan (DD) for live television production of cricket matches to be played in India during the period February 2002-October 2004.

The catch: Successful bid will entail training DD staff
One of the most onerous tasks set forth for the successful bidder is to provide on-the-job training to DD staff so that in the first year, a minimum of 50 per cent of the production team would comprise of DD officials (programme and engineering). The number of DD professionals are to be increased in the subsequent year.
“It will be ensured that after two years at least two DD teams will be fully trained to man each of the positions in the production team, to produce programmes which will
be globally acceptable,” as per the tender documents.

DD had sought bids from Indian and foreign production houses for live television production of these cricket matches to be conducted under the aegis of the Board of Control for Cricket in India.

Eligibility criteria for the prospective bidders include, at least three years’ experience in production of live television signals of world-class standard for one-day international cricket and test matches and experience of producing programming, including sports programming (preferable cricket events) for at least three major international sports, according to the tender documents.

The successful bidder will have to provide a minimum of 17-camera coverage and provide a computer scoring system.

Industry experts said that these conditions ensure that only the likes of WorldTel, BBC’s Channel 4 and Kerry Packer’s Channel 9, in addition to TWI, remain in the fray for the TV production rights.
The last date for submission of bids (pre-qualification and financial) is November 11, 2001. The pre-qualification bids shall be opened on the same day and qualified bidders will be announced.
Bids have also been invited from producers for programmes to be telecast on the new edutainment channel from the DD stable—DD Bharati—scheduled for launch on January 26, 2002.
The channel will air four hours of health programming, six hours of children’s programming and four hours of music, dance and fine arts related programming.
Bids, along with pilot episodes, are to be submitted by November 9, 2001.

 
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