M&M to upgrade 30 showrooms

Our Corporate Bureau

Mumbai, Aug 28: MAHINDRA & Mahindra Ltd (M&M) has decided to upgrade 30 showrooms in the course of the next three-four months. These showrooms are spread across India and would be refurbished in line with the company’s desire to go in for a whole new zanny look for its automotive division showrooms.

According to M&M executive director and president (automotive division) Alan Durante, “We would set path-breaking standards in customer care. The design concept has been made keeping the customer as the nucleus.

An executive in the showroom will offer all the services pertaining to vehicle purchase at one point allowing a seamless and hassle-free customer experience.”

Mr Durante was, however, tightlipped about the pricing of M&M’s new urban utility vehicle - the Scorpio, which is expected to be launched by the end of the year.

M&M inaugurated its first new look showroom in Mumbai on Tuesday. The showroom would be managed by Mahindra Automotive Specialities, a M&M subsidiary.

M&M vice-president (marketing) Rajesh Jejurikar said, “The showroom depicts the brand values of sportiness, adventure and technology. This symbolises Mahindra’s progression as a maker of contemporary vehicles for urban markets. “He added that the dealers would have to refurbish the dealerships according to the new standards at their own cost.

Company officials also said that they were looking at the possibility of launching a sport utility vehicle which would be below the Rs 10 lakh mark.” It is a very niche segment with low volumes so for it to succeed the vehicle would have to be competitively priced “, they added. Hyundai has already announced its plans of launching its SUV Santa Fe in India.